Job Title: Marketing Program Manager
Location: Richmond, Virginia; Salem, Virginia
Starting Compensation Range: $73,000 - $95,000 per year
What You Will Do: - Proactively pitch marketing ideas to program stakeholders that are data-driven and aimed at solving their business problems
- Serve as marketing liaison and SME for designated business leaders and/or Caterpillar partners to ensure marketing alignment with business objectives and goals
- Accountable for implementation of individual business unit marketing plans from start to finish in cooperation with other Marketing team members in order to deliver maximum MROI
- Own annual marketing planning process and make recommendations on strategic and tactical plans based on previous campaign and program performance for your business program
- Identify opportunities to incorporate new or improved tactics, promotions, and CTAs (Call To Action)
- Build and submit creative briefs to project management for accurate and efficient creation of marketing materials
- Develop/repurpose content targeted at specific segments that are aligned with relevant customer journeys to position Carter to provide maximum customer success
- Work closely with Marketing team members to ensure excellence/effectiveness in production of photography, video, and graphic design assets for various mediums, including print, web, email, and social media
- Participate in and represent Marketing in regular meetings (virtual and face-to-face)
- As needed, conduct interviews with customers and employees in a professional manner that elicits authentic, genuine content for repurposing in a variety of forms
- Define and measure leading and lagging metrics to support MROI and work with data team to provide actual results
- Maintain current knowledge of all Cat and Carter trademark regulations, voice and corporate image policies and procedures
- Work in cooperation with Marketing team to achieve Continuous Improvement goals and objectives
- Perform other related duties as assigned
What We're Looking For: - Minimum of three years' experience in a professional marketing environment or related field
- College degree preferred
- Valid driver's license
- Excellent driving record
- Thorough understanding of foundational marketing processes and campaign development
- Strong leadership skills and a commitment to teamwork
- Strong Interpersonal skills: ability to instantly connect with a range of subjects and personality types (customer, technician, corporate); excellent customer satisfaction skills, with the ability to build strong internal and external relationships
- Strong PC skills and the ability to self-develop and adapt to changing technology
- Willingness to travel throughout Carter's service territory, including overnight stays
What Success Looks Like In This Role: - Managing multiple business priorities and take a proactive approach to ensure on time delivery
- Active listening with excellent written and verbal communication skills
- Self-motivation, organization and detail-orientation
- Working independently and possessing ability to navigate multiple/changing priorities
- Promoting a positive customer and employee experience at all times
- Upholding the Core Values of Integrity, Commitment, Excellence and Teamwork by embracing The Carter Way
Physical Requirements: - Regularly required to sit and talk or hear
- Frequently required to stand; walk; use hands to finger, handle, or feel and reach with hands and arms
- Occasionally lift and/or move up to 20 pounds
- Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus
Competitive Compensation and Benefits:- Health, dental and vision insurance
- Paid time off
- 401(k), $0.75 to $1.25 match up to 6%
- Life and disability insurance
- In-house training instructors/programs
- Tuition reimbursement
- Employee referral bonus program
- Tool allowances and tool loans
- Discounts on cellular phone service, computers, and vehicles
- Opportunities for overtime
- Shift differential (if applicable)
Actual base pay may vary based on experience, skills, qualifications, education, geographic location, and other relevant business considerations. In addition to base pay, the compensation package may include participation in performance-based incentive programs (e.g., discretionary or non-discretionary plans), as well as overtime eligibility depending on the role.
