Halliburton Company

Marketing Program Lead

Halliburton Company • $90K — $130K *
Houston, TX 77084In-Person
Energy & Utilities
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Associates degree in Marketing, Communications or Liberal Arts with at least 10 years of experience in Marketing or Communication, including supervisory experience.
  • Bachelor's degree in Marketing, Communications or Liberal Arts preferred, with a minimum of 5 years in B2B Marketing, especially in oil and gas or technical industries.
  • Demonstrated ability to manage marketing programs and deliverables across cross-functional teams.
  • Experience interacting with senior management for program planning and execution.
  • Track record of translating complex concepts into clear marketing narratives.

Responsibilities

  • Translate marketing strategy into integrated marketing programs that promote Halliburton's brand and services.
  • Collaborate across various departments to implement and report on marketing initiatives aligning with business objectives.
  • Provide marketing guidance and recommendations to enhance program execution and marketing investment efficiency.
  • Partner with technical teams to develop clear and compelling messaging and content.
  • Facilitate the flow of marketing information and manage project deliverables to ensure timely and high-quality execution.
  • Develop foundational marketing content, including product launches and case studies, that speaks to customer value.
  • Work independently and lead projects in various marketing specialties, such as digital marketing and events.

Benefits

  • Comprehensive and affordable benefits package supporting physical, emotional, financial, and parental needs.
  • Resources designed to help employees thrive at work and home.
  • Access to a wide range of benefits upon joining.
Full Job Description
Job Duties

  • Under broad direction, the Marketing Program Lead translates marketing strategy into integrated marketing programs that effectively promote Halliburton's brand and products and services.
  • The role works across a matrixed organization, collaborating with marketing & communications, divisions, product service lines, and regions to develop, implement, optimize, and report on integrated marketing programs that directly support business objectives and drive measurable impact on Halliburton's global performance.
  • The Marketing Program Lead provides marketing guidance and recommendations to support the planning and execution of effective programs, helping teams align to defined objectives and improve the overall performance and efficiency of marketing investments.
  • The function supports positioning and messaging development by partnering with technical and product teams to gather inputs, translate complex concepts into clear, benefit-oriented narratives, and ensure alignment with Halliburton's brand and value proposition.
  • The Marketing Program Lead contributes to content development and storytelling efforts by conducting interviews with subject matter experts, synthesizing technical information, and developing foundational marketing content (e.g., product launches, campaign copy, case studies, social media, presentations, tradeshow events) that effectively communicates customer value.
  • The role facilitates the effective flow of marketing information across product service lines, divisions, and key stakeholders while managing program deliverables from concept through completion to ensure alignment, quality, and on-time execution.
  • This position provides input on the best method and resource allocation to implement defined programs and, if necessary, suggest/select the appropriate vendor or agency.
  • This function supports marketing processes and workflows to maintain quality service levels and to streamline workflows within Halliburton Marketing & Communications.
  • This role is able to work independently in many cases to support or direct a team on assigned projects for regions, service lines, or divisions in one or more defined areas of expertise, including: Creative Services, Branding, Events, Divisional and Regional Marketing, Technical Marketing, and Digital Marketing.
  • The Marketing Program Lead must be able to work comfortably with middle and senior management in order to direct and guide the planning, development, and execution of multiple major programs and campaigns simultaneously.


Qualifications

  • Requires completion of an Associates degree in Marketing, Communications, or Liberal Arts and minimum of 10 years of experience in Marketing or Communication, of which five preferably includes experience in Halliburton or another oil and gas service company along with significant high-level people and project supervisory experience.
  • Bachelor's degree in Marketing, Communications, or Liberal Arts and a minimum of 5 years of experience in B2B Marketing or Communication, including experience in oil and gas, industrial, or other highly technical industries, along with demonstrated experience managing marketing programs and deliverables across cross-functional teams is preferred.


Candidates having qualifications that exceed the minimum job requirements will receive consideration for higher level roles given (1) their experience, (2) additional job requirements, and/or (3) business needs. Depending on education, experience, and skill level, a variety of job opportunities might be available, including Marketing Supervisor or Marketing Manager.

World Class Benefits

At Halliburton, we're committed to providing you and your family with a comprehensive and affordable benefits package - which means we offer support for your physical, emotional, financial and parental needs, both now and in the future. When you join our team, you'll have access to a wide range of resources designed to help you thrive at work and at home. By clicking here, you can review a summary of the benefits available once you join.

Location

3000 N. Sam Houston Parkway E., Houston, Texas, 77032, United States

Job Details

Requisition Number: 209346
Experience Level: Experienced Hire
Job Family: Sales & Marketing
Product Service Line: Legal
Full Time / Part Time: Full Time

Additional Locations for this position:

Compensation Information
Compensation is competitive and commensurate with experience.

About Halliburton Company

Halliburton is one of the world's largest providers of products and services to the energy industry. With more than 55,000 employees in approximately 70 countries, the company serves the upstream oil and gas industry throughout the lifecycle of the reservoir — from locating hydrocarbons and managing geological data, to drilling and formation evaluation, well construction and completion, and optimizing production through the life of the field.

Halliburton Company Careers

Join the Halliburton Company, a global leader in the energy sector, and be part of a team that values innovation, leadership, and diversity. At Halliburton, we offer unparalleled job opportunities and a culture that fosters growth and professional development.

Work You’ll Do

At Halliburton, your work will directly contribute to some of the most innovative projects in the energy industry. Our team at Halliburton is dedicated to excellence in every aspect of our operations, from engineering to field services. With a focus on sustainable solutions, you will be at the forefront of technological advancement, helping to drive energy efficiency and innovation.

Join a Leading Team

Become a part of a diverse team of over 40,000 professionals worldwide. Halliburton is not just a company; it's a community where you can grow your career. We offer a variety of positions across multiple fields, ensuring that your career path is as unique as your skills and interests.

Innovative Work

Engage in groundbreaking work that challenges the status quo and pushes the boundaries of what is possible in the energy sector. Halliburton is a place where innovation is not just encouraged—it's expected.

Career Development

Halliburton is committed to the professional growth of every team member. From leadership training to skills development workshops, we provide the tools needed to advance your career. Our robust internship programs offer a gateway to full-time employment, giving you a head start in the industry.

Diversity and Inclusion

At Halliburton, we believe that diversity fuels innovation. We are committed to creating an inclusive environment where all employees can thrive. Our diversity training programs are designed to foster an inclusive culture that respects and values individual differences.

Benefits and Culture

Halliburton offers a competitive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health care, life insurance, retirement plans, and more. Our culture is built on a foundation of respect, integrity, and collaboration, making Halliburton a great place to work.

Explore Job Opportunities

Whether you’re looking for an internship, entry-level, or a more experienced position, Halliburton has opportunities that can lead to a rewarding career. Enhance your resume, prepare for your interview, and join a team that’s committed to excellence.

Stay Connected

Join the Halliburton professional network, and stay up-to-date with new job openings and company news. Explore our career site to find positions that match your skills and interests, and subscribe to receive personalized job alerts and updates.

Halliburton Company – Empowering the World’s Energy Future

At Halliburton, we are not just filling positions; we are investing in the next generation of energy leaders. Ready to start your journey with us? Search Halliburton jobs today and find out where your talents can take you.

SEARCH HALLIBURTON JOBS

Keep up to date with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

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Learn more about Halliburton Company
Size
40,000 employees
Market Cap
$34.2 billion
Industry
Energy & Utilities
Net Income
-$2.9 billion
5 Year Trend
-0.8%
Revenue
$14.4 billion
NASDAQ
HAL
* Ladders Estimates

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