This position will be at our office; our main priority is providing you with a safe work environment during this time of COVID.
Summary:
As OKIN Process's Marketing Manager you will take on a variety of marketing initiatives as we rapidly grow our business. Reporting to the Director of Revenue and Marketing, you will be in charge of implementing account-based marketing (ABM) strategies for our different business solutions, consulting with the sales team to develop campaigns that generate leads, and executing campaigns across multiple marketing and advertising platforms.
Responsibilities:
- Working closely with members of the marketing team to execute an account-based marketing strategy (ABM) to acquire new clients.
- Create content (e.g. sales enablement, RFP responses, solution videos, website copy, blog posts, case studies, white papers) to articulate the benefits of OKIN Process solutions to our audience of executive-level buyers.
- Organize sales events and campaigns including webinars and sponsored digital events to generate leads and increase awareness of our solutions.
- Assist with developing content and messaging for an organization with global reach, primarily in North America and EMEA.
- Develop and execute an annual marketing calendar for each important promotional channel, including the blog, social media posts, third-party events, and product awards.
- Organize CRM data and improve the use of prospect data in marketing and sales campaigns.
- Speak and present both internally and externally to promote the story of our solutions.
- Keep the company up-to-date with market trends and competition, and keep us several steps ahead of the competition at all times.
Qualifications:- Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting
- Focused on audience profiles and providing excellent user experiences
- Proficient with marketing-related software programs
- Demonstrated history of planning successful B2B campaign launches and events
- Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients
- Time management and organization skills in order to plan and execute both large and small marketing projects and initiatives
- Leadership skills to motivate team members and manage conflicts
- Analytical and problem-solving skills for coming up with ideas to increase demand for OKIN Process services
- A love of grammar and Oxford commas
- 4+ years B2B Marketing Experience
We're a fun, fast-paced, environment and our team thrives' around creativity and excitement. This is a fantastic opportunity to join our company at a time of exciting growth. Although we are small and agile with a mature client base with a start-up mentality, we try, fail, learn, and succeed. As an early member of our team, you'll be instrumental in achieving our next period of growth, and the only limiting factor to your success will be your motivation and desire to succeed. Eager to know more? Become a part of our team!
