Job DescriptionDevelops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
*Additional Job Info*The Marketing Operations Manager serves as a primary administrator and power user for marketing technology platforms, including email marketing and marketing automation tools, sales enablement platforms, CRM, and related integrations. This role is responsible for configuring, managing, and optimizing workflows, templates, user access, and data structures to ensure reliable execution and a consistent user experience. The position oversees sales enablement platforms to keep content organized, current, and easily accessible, supporting content tagging, versioning, and usage tracking to drive adoption and effectiveness. The role also tracks and reports on marketing program performance across channels, analyzing engagement metrics to identify trends, optimization opportunities, and actionable insights that improve outcomes. In close partnership with the marketing automation manager and cross-functional sales, marketing, and enablement teams, the Marketing Operations Manager strengthens alignment and feedback loops to continuously enhance marketing performance.The ideal candidate is a
systems-oriented marketer who thrives in platforms like Seismic and Salesforce, enjoys building and optimizing workflows, and can partner cross-functionally in a complex, regulated environment.
Basic Qualifications
- Bachelor's degree, or equivalent work experience
- Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
- Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
- Strong organizational, interpersonal and team building skills
- Effective verbal, written and presentation skills
- Agility in thinking and delivery, along with proven ability to take direction in support of company goals
- Strong decision-making and problem-solving skills
- Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
- Proficient computer navigation skills using a variety of software packages
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Experience working with Seismic (strongly preferred)- Experience working with Salesforce / Salesforce Marketing Cloud)
- MBA or equivalent markers of high achievement are a plus
- Experience working with brokerage (strongly preferred) Location ExpectationsThis role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.
Benefits:Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00
Posting may be closed earlier due to high volume of applicants. 
