Qualifications

• 2-3 years in marketing operations, revenue operations, or demand gen operations in B2B SaaS (cybersecurity a plus)
• Strong expertise in HubSpot (or Marketo/Pardot/Eloqua) and Salesforce CRM
• Experience with ABM platforms (e.g., 6sense, Demandbase) and analytics tools (e.g., Looker, Tableau, PowerBI)
• Proven track record in campaign measurement, attribution models, and funnel reporting
• Strong project management and communication skills
• Analytical thinker with attention to detail, pragmatic in execution
• Comfortable in a fast-paced startup environment, balancing strategic thinking with tactical execution

Responsibilities

• Own and optimize the marketing tech stack (CRM, marketing automation, attribution, ABM tools, analytics)
• Build and manage lead scoring, routing, and lifecycle processes, ensuring tight alignment with Sales
• Develop dashboards and reporting frameworks for campaign performance, funnel health, and pipeline impact
• Partner with demand gen to design, execute, and measure campaigns across digital, events, and ABM
• Ensure data quality and governance, including database hygiene, enrichment, and segmentation
• Streamline campaign operations: calendars, workflows, templates, and process documentation
• Drive conversion optimization across landing pages, forms, nurture flows, and funnel stages
• Collaborate with finance and leadership on budget tracking and ROI measurement

Benefits

• Collaborative, cross-functional work environment
• Opportunity to shape and scale marketing processes
• Access to cutting-edge marketing technology
• Focus on data-driven decision-making
• Dynamic startup culture that fosters growth