Marketing Operations Manager

Opensignal Limited

$85K — $100K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in Marketing Operations experience.
  • 2+ years of experience administering HubSpot or Salesforce.
  • B2B SaaS expertise with familiarity in attribution tools and ABM platforms.
  • Strong analytical skills with a love for data-driven decision making.
  • Demonstrated ability to communicate complex concepts clearly across teams.

Responsibilities

  • Architect the go-to-market strategy and directly influence growth initiatives.
  • Engineer a seamless lead lifecycle from initial contact to sales handoff.
  • Curate and evolve the MarTech stack for optimal performance.
  • Empower and enable team members through effective system training and documentation.
  • Analyze and report on marketing's impact on revenue and ROI through performance dashboards.
  • Collaborate with Sales Ops to maintain clean and actionable data.
  • Implement operational governance prioritizing high-impact marketing initiatives.
  • Drive AI-focused automation to enhance efficiency without losing the human element.

Benefits

  • Flexible work-life balance with a remote-hybrid operating model.
  • Competitive compensation with a long-term equity program.
  • Comprehensive group benefits package for health and wellness.
  • Company-sponsored retirement savings plan to secure your future.
  • Education reimbursement and professional development opportunities.
  • Generous leave policies including holiday and parental leave.
  • Opportunities for community engagement through charity matching and volunteering time.
Full Job Description
Starting base salary $85,000 - $100,000 USD
Plus Bonus, Equity & Benefits
*Opensignal's salary ranges are determined by role, level, and location. The range reflects the typical starting salaries for new hires and does not reflect that maximum salary for the role over time.

How you will make an impact:
Opensignal is seeking a talented, self-motivated Marketing Operations Manager to lead the evolution of our entire marketing tech ecosystem and end-to-end lead lifecycle. As the sole practitioner of this discipline at the company, you won't just be managing tools; you will be the architect of our growth infrastructure. This role is instrumental in standardizing processes, driving internal adoption, and creating scalable solutions that work for the people using them every day.

To be successful, you must be humble enough to listen to the pain points of your colleagues and people smart enough to navigate the interpersonal nuances of a global, cross-functional team. You should be comfortable with ambiguity and complex challenges, possessing the hunger to work autonomously and prioritize relentlessly to hit ambitious growth plans. You are someone who influences through competence rather than direct authority, excelling in operational execution while keeping the "human element" of the funnel in mind.

This is a highly collaborative role that isn't just about doing tasks; it's about owning outcomes. You will partner with and influence global stakeholder groups across Marketing, Sales, Product, and Leadership. You are the glue that ensures our teams can execute effective campaigns and confidently report on revenue with a "we-over-me" mindset.

Primary Responsibilities:
  • Architect our GTM Strategy: Act as a core strategic advisor to Marketing and Sales leadership. You won't just "deliver" operations; you will proactively design experimentation frameworks and campaign strategies that directly influence our global growth trajectory.
  • Engineer a Frictionless Lead Lifecycle: Design and monitor the end-to-end journey from first touch to Sales handoff. You'll optimize scoring, routing, and velocity to ensure no lead is left behind and Sales is always working the highest-value opportunities.
  • Curate a High-Impact Tech Stack: Audit, manage, and evolve our global MarTech ecosystem (HubSpot, ABM, Attribution, etc.). You are responsible for ensuring every tool in our stack earns its keep by driving efficiency or revenue.
  • Empower the Team through Enablement: You don't just build systems; you ensure people can use them. You'll create the documentation and training programs that turn our internal users into HubSpot power-users, fostering a culture of self-sufficiency.
  • Tell the Story of Marketing's Impact: Own the "Truth" when it comes to performance. You'll build the attribution models and dashboards that allow leadership to clearly see how marketing influences revenue and ROI.
  • Cultivate a Shared Source of Truth: Collaborate with Sales Ops to ensure our data is clean, trusted, and actionable. You are the first to roll up your sleeves for data hygiene because you know it's the foundation of all strategic decisions.
  • Design Operational Governance: Establish and lead the intake process for all marketing operations requests. You'll work alongside leadership to prioritize the roadmap based on business impact, ensuring we focus on high-leverage projects rather than reacting to the loudest voice in the room.
  • Pioneer AI-Driven Automation: Lean into the future of Ops by identifying where AI can augment our speed and quality. You'll establish the "gold standard" for automation, ensuring we scale without losing the human touch.
  • Ethical Data Stewardship: Serve as the global guardian of data privacy (GDPR, CASL, etc.). You ensure our growth never comes at the expense of our customers' trust or legal compliance.

About you:
  • You are Hungry: You have a self-motivated "owner" mentality. With 7+ years of direct Marketing Operations experience, you don't wait to be told what to fix. You are constantly looking for the next bottleneck to clear and are driven to see your impact on the bottom line.
  • You are Humble: You define success collectively. While you have 2+ years of admin experience with Hubspot or Salesforce, you realize that the best system is the one the team actually uses. You share credit for wins and take personal responsibility for solving gaps.
    You are People Smart: You know how to "read the room." You understand the different pressures Sales and Marketing face and can communicate complex technical changes in a way that earns trust and builds bridges.
  • The "Hard" Skills: You have B2B SaaS experience and are comfortable with attribution tools, ABM platforms, and enrichment software.
  • Data-Driven & Detail-Oriented: You love the "why" behind the numbers. You are a creative problem solver who isn't afraid of ambiguity, but you back up your intuition with clean data and rigorous QA.
  • Lifelong Learner: You have a relentless desire to improve systems and processes, staying ahead of the curve in the ever-changing MarTech landscape.

Benefits

We believe we are stronger when we not only celebrate our many differences, values, and voices but also include them in everyday practice. Having a diverse and inclusive culture is essential, which is why we offer a flexible approach to work-life balance, operating in a remote-hybrid way. We'll help you get set up with the essentials you need to work from home or the office. We also offer an attractive range of additional benefits, including:
  • Competitive compensation packages; including a long-term equity program.
  • Comprehensive group benefits package.
  • Company sponsored retirement savings plan.
  • Professional development opportunities: education reimbursement, learning allowance, company-sponsored workshops, and more!
  • Generous holiday allowance, sick leave, parental leave, flexibility including Summer Fridays, and the opportunity to work from abroad.
  • Charity matching and time off for community volunteering.
  • Regular virtual and in-person events and socials.


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