The Role We're looking for a Marketing Operations Manager to join our Growth Marketing team, reporting to the Senior Director, Growth Marketing. This role owns the engine room of marketing: the martech stack, campaign hierarchy, lead scoring and routing, and budget, that determine how fast, how well, and how cost-effectively marketing-generated demand converts into pipeline impact.
You'll work hand-in-hand with RevOps and the wider marketing team, and in particular a regional marketing director, to make sure every region has the reporting it needs to run its business. You're equally comfortable in the weeds of a routing rule and in a room with regional leadership explaining what the numbers mean.
What You'll Do- Own campaign hierarchy and structure: Build and maintain a clean, consistent campaign hierarchy in Salesforce (and connected tools) so every initiative, a single webinar, a third-party event, a sponsorship, a paid campaign, rolls up correctly into its parent program and ultimately into channel and pipeline reporting.
- Enable campaign-level analytics: Make sure every campaign is structured and tagged so its performance can be isolated on its own or rolled up to the program level. Partner with RevOps and the Data Analytics team on how those metrics get modeled and presented, so at any given point we know exactly which campaigns are driving pipeline and which aren't.
- Own the martech stack: Administer and continuously improve our marketing technology stack (CRM, marketing automation, enrichment, intent data, BI/analytics tools), keeping tools integrated, clean, and trusted.
- Manage the marketing ops budget: Monitor spend across tools, campaigns, and vendors; ensure initiatives are delivered on time and within budget; and flag cost-effectiveness issues before they become a problem.
- Improve speed-to-lead: In close partnership with RevOps, design, implement, and iterate lead scoring models and routing logic so the right leads reach the right rep as fast as possible.
- Partner with RevOps: Be marketing's counterpart to RevOps on funnel definitions, handoffs, SLAs, and data hygiene across the lead-to-opportunity process.
- Support regional marketing leadership: Work closely with regional marketing directors, alongside RevOps and the Data Analytics team, to make sure each region has the dashboards and reporting it needs for visibility into pipeline, funnel performance, and campaign impact.
- Drive data integrity: Own the data model connecting marketing systems to Salesforce, and Hubspot, ensuring consistent fields, campaign attribution, and reporting logic across the funnel.
- Enable the marketing team: Act as the go-to person for marketing systems and reporting questions, training the wider team on tools, processes, and self-serve dashboards.
What You Bring- An analytical, AI-enabled business mindset: 4-5 years of experience in marketing operations, equally comfortable building a report and explaining what it means for the business, is a campaign underperforming because of targeting, creative, or timing, and what should we do about it. You're quick to bring in AI tools (e.g., Clay) to work faster and smarter, not just to keep up with them.
- Campaign reporting expertise: A track record of designing campaign hierarchies and reporting structures that let stakeholders drill from a single event or ad down to individual performance, and back up to full program-level ROI.
- Salesforce expertise: Hands-on experience administering Salesforce, including the Campaign object, campaign hierarchies, and reporting/dashboards. This is a requirement.
- Marketing automation and BI fluency: Experience with a marketing automation platform (HubSpot, Customer.io) and comfortable working in analytics/BI tools such as Hex, Looker, or Tableau, enough to partner effectively with RevOps and the Data Analytics team on how metrics get modeled and presented. You don't need to build every dashboard solo.
- Lead scoring and routing experience: Proven experience designing lead scoring models and routing logic, ideally in a B2B SaaS environment.
- Systems thinking: You see how tools, data, and process connect, and default to fixing the underlying system rather than patching one-off issues.
- Clear communicator: You can explain technical or data concepts to non-technical stakeholders, including regional leaders who need answers, not jargon.
What's In It For You- Global collaboration: Partner with teams and clients across Europe, APAC, and North America.
- Competitive package: Comprehensive salary, benefits, and tools for success.
- Meaningful work: Your efforts shape how thousands of lawyers use AI daily.
- In-person environment: Union Square office designed for ambitious builders and company provided lunch daily.
- Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package:
Medical, Dental & Vision
- Multiple medical plan options through Aetna and Kaiser Permanente
- HSA or Healthcare FSA (based on plan selection)
- Dental plans via MetLife
- Vision plans via Vision Care
Family Support
- Generous parental leave
- Free access to Maven Clinic
- Dependent Care FSA
- Free One Medical membership for employees and dependents
Additional Perks
- Pre-tax commuter benefits
- Life Insurance + STD/LTD
- 401(K) with generous company match
- Unlimited PTO
- Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more
