Full Job Description
Role Summary
Lead the planning and delivery of marketing and communications projects that support Associated Bank's business goals across B2B and B2C channels. You'll bring teams together, keep projects on track and within budget, and ensure high-quality work reaches customers and internal audiences. This role offers the opportunity to influence major marketing initiatives while building strong partnerships across the organization.
Key Accountabilities
• Lead marketing projects from initial scope through completion, ensuring goals, timelines, budgets and quality standards are met.
• Develop detailed project plans covering scope, resources, schedules, risks, dependencies and communication needs.
• Partner with writers, designers, legal, compliance, purchasing and other stakeholders to move projects forward efficiently.
• Manage project reviews, approvals, changes and documentation while keeping stakeholders informed of progress.
• Coordinate multiple B2B and B2C initiatives simultaneously, prioritizing work based on business needs and deadlines.
• Monitor project performance, identify risks and develop contingency plans to address challenges before they affect delivery.
• Evaluate project goals, funding and ROI considerations with management to support effective decision-making.
• Support marketing program development and proof materials across channels to ensure accuracy and consistency.
Education & Experience
Required
• Bachelor's degree in Marketing, Communications or a related field, or an equivalent combination of education and experience.
• 7+ years of marketing and project management experience, preferably within financial services or a complex organization with multiple lines of business.
Preferred
• Experience managing integrated marketing and communications programs across B2B and B2C audiences.
• Experience working with legal, compliance, procurement and other cross-functional teams.
Why You'll Love Working Here
At Associated Bank, you'll collaborate with talented teams and help bring meaningful marketing initiatives to life across a growing organization. You'll have opportunities to expand your project leadership skills, build relationships across the business and make a visible impact on marketing programs.
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In addition to core traditional benefits, we take pride in offering benefits for every stage of life.
• Retirement savings including both 401(k) and Pension plans.
• Paid time off to volunteer in your community.
• Opportunities to connect with others through our diversity-focused Colleague Resource Groups.
• Competitive salaries with professional development and advancement opportunities.
• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.
• Personal banking, loan, investment and insurance benefits.
The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.
For certain positions, total compensation may also include incentive, commission, or bonus opportunities not reflected in the posted base pay range.
$72,800.00 - $124,800.00 per year