The OpportunityWe're looking for our first Marketing team member to own
everything! - kidding... but seriously - You'll be a T-shaped marketing generalist who can both develop strategy and execute tactically on all marketing tasks, while also managing external agencies and contractors to scale our marketing efforts.
This is a high-impact, high-visibility role reporting directly to the CRO. You'll work closely with our sales team, subject matter experts, and leadership to accelerate growth.
What You'll DoPositioning & Messaging- Refine Workstreet's positioning against traditional GRC readiness firms
- Develop compelling messaging around our Vanta partnership advantage
- Ensure ICP alignment with our public messaging to fit within our target segments
- Audit and refresh all customer-facing materials (website, sales decks, proposals)
GTM Enablement- Create customer case studies and success stories highlighting our unique value
- Develop sales collateral and one-pagers for public offerings and service line information
- Own the execution of public events, partner and field marketing
Agency & Vendor Management- Source, evaluate, and manage external agencies for content creation, paid advertising, and SEO
- Coordinate with freelance writers, designers, and specialists to execute marketing campaigns
- Manage agency relationships and ensure deliverables align with our positioning and brand
- Build hybrid marketing model combining internal strategy with external execution
Content & Demand Generation- Partner with our executive team to develop content calendar
- Oversee content creation through external agencies and freelancers
- Develop event strategies to generate demand
- Manage paid advertising campaigns through agency partners
Market Intelligence- Conduct customer interviews and market research to refine ICPs
- Analyze buyer journey and optimize conversion touchpoints
- Track competitive landscape and positioning shifts
Who You Are- Proven B2B Marketer - 4+ years of marketing experience at early-stage B2B SaaS companies (product marketing, demand gen, or growth marketing)
- Outsourced agency manager - Experience managing external agencies, freelancers, and contractors
- Ambitious domain scholar - Driven by an insatiable appetite to unpack dense industries, dismantle complex concepts, and master highly technical subject-matter expertise within cybersecurity and GRC.
- High-velocity operator - Systematically prioritize and orchestrate a high volume marketing engine that matches the Workstreet business pace.
- Autonomous startup operator - Deploy sharp problem-solving instincts to perform at a premium standard without standard corporate scaffolding, taking immediate initiative to navigate task load.
What will help you succeed- Direct execution inside GRC or Cybersecurity - Background in marketing information security software, risk assessment platforms, or specialized compliance ecosystems (specifically frameworks like SOC 2, ISO 27001, or EU AI Act)..
- PMO level organization - As an army of one, you will need to run a tight ship with organization-wide coordination and planning.
- Mastery of Hubspot - Maintain flawless data hygiene within Hubspot and how it is influenced by the marketing pipeline.
- Partner selling proficiency - Professional experience in working with channel partners in a co-selling GTM motion. This motion is at the core of what we do. We need to ensure that our partners win alongside Workstreet winning.
What We Offer- Career Development: Clear path with mentorship and training opportunities.
- Competitive Compensation: A competitive base salary with regular performance reviews linked to merit-based appraisals and bonus opportunities.
- Growth Opportunity: Early-stage company with significant room for career advancement.
- Remote-First Culture: Flexibility to work from anywhere while collaborating with a global team.
What You'll Need to Thrive- Excellent written and verbal English communication skills, with the ability to engage confidently with candidates, hiring managers, and business leaders across global teams.
- A reliable, high-speed internet connection and a professional home office environment that supports confidential conversations, virtual interviews, and uninterrupted collaboration.
- Commitment to working a standard schedule of 8:00 AM-5:00 PM in your local time to effectively collaborate with team members, stakeholders, and cross-functional partners while ensuring timely communication and support.
- Willingness and ability to travel locally for occasional onsite meetings, team gatherings, or business activities as needed.
Hiring and Selection Process- Candidates must participate in live video interviews throughout the hiring process with camera on (non-negotiable) and be prepared to verify their identity during recruitment and onboarding.
- Employment is contingent upon successful completion of identity verification and background screening, where permitted by law.
- Selected candidates will participate in structured interviews with hiring managers and cross-functional stakeholders to assess role fit, experience, and alignment with Workstreet's operating principles.
- Candidates will receive prompt updates and consistent communication throughout the interview process, ensuring a transparent, smooth, and engaging experience at every step.
