Job DescriptionThe Marketing Operations Manager supports the planning and execution of the marketing strategy at the store level, not limited to: events, education, community relations, and graphics. Reports directly to the Director of Store Operations and reports functionally to the Director of Marketing. Manages the in-store Marketing team.
- Partners with Corporate Marketing and Store Director to execute a comprehensive marketing strategy designed to drive awareness, traffic and sales
- Collaborates with the corporate Marketing Team to understand the national marketing programs and develop related local marketing activities, in addition to store-specific initiatives and projects
- Ensures the defined strategies and initiatives are correctly executed at the store level according to the agreed upon timelines, budgets and goals
- Ensures in-store communication is up to standards and follows the brand guidelines
- On occasion utilizes the tools and systems provided to produce in-store signage (i.e. events materials, campaign posters,..) and oversees in-store installations (signage, VM, etc)
- On occasion produces store-related social media images when needed
- Manages the store Events team: hires, assigns, schedules, trains, motivates, submits payroll and evaluates
- Works with the Events Team, store teams and Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private events
- Works with corporate Communications Team to ensure events and initiatives are properly promoted and communicated by providing needed details and content
- Manages relationships with celebrity chefs, business partners, producers, local organizations and local authorities
- Analyzes performance and reports progress to senior leadership on a weekly basis
- Keeps track of marketing spent on provided system, staying within defined budget
- Performs other duties as required or assigned
Qualifications- Bachelor's Degree in Business or Marketing preferred
- 2+ years of experience in marketing, with prior managerial experience
- Experience in the food and beverage industry preferred
- Knowledge of Italian cuisine and culture preferred
- Exceptional verbal and written communication skills and relationship-building skills
- Excellent problem-solving and business management skills
- Knowledge of and contacts in the food industry
- Project management skills
- Organizational and time management skills
JOB REQUIREMENTS
- Availability to work onsite with a flexible schedule often including evenings, weekends and holidays
- Ability to travel up to 10% of the time
Additional InformationBenefits and Perks- Medical, Dental, Vision Insurance
- Paid Time Off
- Paid Parental Leave
- 401K with match
- Free family meal daily
- Discounts at Eataly
- Referral bonus program
- and more!
Compensation: Pay range is set from $80k - $90k
