Marketing Manager - SuppCo

Function Health

$90K — $120K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in brand, growth, or lifecycle marketing, ideally in DTC or health sectors.
  • Proven ability to oversee marketing channels and drive tangible outcomes.
  • Strong writing skills with an intuition for maintaining brand voice.
  • Experience in managing influencer and creator partnerships.
  • Adept at collaborating with diverse teams and coordinating multiple projects.
  • Data-driven mindset to analyze performance metrics and optimize strategies.
  • Passion for health, supplements, and wellness advocacy.

Responsibilities

  • Own execution across various brand marketing channels including email and social media.
  • Plan and deliver consistent marketing campaigns from conception to launch.
  • Collaborate with Function Health's teams to synchronize messaging and creative initiatives.
  • Develop and manage an influencer program, fostering key partnerships.
  • Oversee the email and lifecycle calendar to enhance member engagement.
  • Translate data insights into effective marketing strategies in partnership with science teams.
  • Establish and maintain a cohesive brand voice amidst merging brand identities.

Benefits

  • Join at a pivotal time with opportunities for significant impact.
  • Contribute to a mission focused on enhancing health and wellness.
  • Impact two brands as they collaborate and grow.
  • Work within a small, experienced team committed to meaningful results.
Full Job Description
The Role

We're looking for a Marketing Manager who understands mobile apps and e-commerce to own execution across all of SuppCo's brand marketing channels-email, content, social, influencer, and more. You'll be the connective tissue that keeps our channels coordinated, on-brand, and performing, turning strategy into shipped work week after week.

Reporting to the Head of Brand Marketing, you won't just run SuppCo's channels. You'll work hand-in-hand with Function's brand marketing and lifecycle teams to align messaging, share creative, and drive member growth goals and offers across both SuppCo and Function Health. This role offers a unique opportunity to bridge two complimentary missions that are coming together as one.

What You'll Do

  • Own day-to-day execution across SuppCo's brand marketing channels: lifecycle and email, content, social and influencer.
  • Plan and ship a steady cadence of campaigns-briefing, drafting, coordinating creative, scheduling, and launching-while keeping everything on-brand and on-time.
  • Collaborate directly with Function Health's brand and lifecycle teams to align messaging, coordinate creative, and support cross-company member growth goals and offers.
  • Build and run our influencer and creator program-identifying partners, scripting content, and managing relationships across doctors, athletes, nutritionists, trainers, and more.
  • Own the email and lifecycle calendar: founder notes, product announcements, digests, and member offers that drive engagement and growth.
  • Partner with content and science teams to turn SuppCo's data, TrustScore findings, and expert protocols into compelling, credible marketing.
  • Track performance across channels, report on what's working, and turn insight into the next round of tests and improvements.
  • Help define and protect a consistent brand voice as SuppCo and Function come together.


What We're Looking For

  • 5+ years in brand, growth, or lifecycle marketing-ideally in consumer, health, wellness, or DTC, with real ownership of channels and outcomes.
  • Hands-on operator who can move between strategy and execution: you can write the brief and ship the work.
  • Strong writer with a sharp instinct for brand voice and channel-appropriate copy across email, social, and paid.
  • Track record building or running influencer / creator programs.
  • Comfortable collaborating across teams and brands, coordinating with multiple stakeholders to ship coordinated work.
  • Analytical and outcome-oriented-you read the numbers and let them shape the next move.
  • Excited about health, supplements, and helping people take a self-directed, data-informed approach to their wellbeing.
  • Bonus: experience marketing a mobile-first consumer app or a membership / subscription product.


Why SuppCo + Function

  • Join at a genuine inflection point-SuppCo's product and brand, now powered by Function's scale, data, and membership base.
  • Work on something that helps people live healthier lives, with a brand-agnostic mission built on trust and transparency.
  • Sit at the center of two brands and help shape how they grow together.
  • Small, senior, product-focused team with a history of scaling lean and reaching meaningful outcomes.


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