Marketing Manager - SuppCo

Function Health

$80K — $120K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in brand, growth, or lifecycle marketing, preferably in consumer, health, or DTC sectors.
  • Hands-on experience in both strategic planning and execution of marketing campaigns.
  • Exceptional writing skills with a keen eye for brand voice across various channels.
  • Proven experience in developing and managing influencer or creator programs.
  • Strong collaboration skills to coordinate across teams and manage multiple stakeholders.
  • Analytical mindset with the ability to interpret performance data and inform decisions.
  • Passionate about health, supplements, and personal wellness, with a data-driven approach.
  • Bonus: experience with mobile-first apps or subscription products.

Responsibilities

  • Own daily execution of brand marketing channels including email, social, and influencer.
  • Plan and launch campaigns, ensuring they are on-brand and delivered on schedule.
  • Collaborate with Function Health teams on messaging and creative alignment.
  • Develop and manage influencer programs, handling partnerships and content creation.
  • Maintain the email and lifecycle calendar, focusing on engagement and growth.
  • Work with content and science teams to turn data and insights into marketing strategies.
  • Monitor channel performance, report results, and implement improvements to drive success.
  • Ensure a consistent brand voice as SuppCo and Function integrate.

Benefits

  • Opportunity to join at a pivotal moment as SuppCo integrates with Function's resources.
  • Ability to contribute to health-focused initiatives that promote wellness.
  • Engage in cross-brand collaboration, impacting brand cohesion and growth.
  • Be part of a small, senior, outcomes-driven team focused on meaningful impact through marketing.
Full Job Description
The Role

We're looking for a Marketing Manager who understands mobile apps and e-commerce to own execution across all of SuppCo's brand marketing channels-email, content, social, influencer, and more. You'll be the connective tissue that keeps our channels coordinated, on-brand, and performing, turning strategy into shipped work week after week.

Reporting to the Head of Brand Marketing, you won't just run SuppCo's channels. You'll work hand-in-hand with Function's brand marketing and lifecycle teams to align messaging, share creative, and drive member growth goals and offers across both SuppCo and Function Health. This role offers a unique opportunity to bridge two complimentary missions that are coming together as one.

What You'll Do

  • Own day-to-day execution across SuppCo's brand marketing channels: lifecycle and email, content, social and influencer.
  • Plan and ship a steady cadence of campaigns-briefing, drafting, coordinating creative, scheduling, and launching-while keeping everything on-brand and on-time.
  • Collaborate directly with Function Health's brand and lifecycle teams to align messaging, coordinate creative, and support cross-company member growth goals and offers.
  • Build and run our influencer and creator program-identifying partners, scripting content, and managing relationships across doctors, athletes, nutritionists, trainers, and more.
  • Own the email and lifecycle calendar: founder notes, product announcements, digests, and member offers that drive engagement and growth.
  • Partner with content and science teams to turn SuppCo's data, TrustScore findings, and expert protocols into compelling, credible marketing.
  • Track performance across channels, report on what's working, and turn insight into the next round of tests and improvements.
  • Help define and protect a consistent brand voice as SuppCo and Function come together.


What We're Looking For

  • 5+ years in brand, growth, or lifecycle marketing-ideally in consumer, health, wellness, or DTC, with real ownership of channels and outcomes.
  • Hands-on operator who can move between strategy and execution: you can write the brief and ship the work.
  • Strong writer with a sharp instinct for brand voice and channel-appropriate copy across email, social, and paid.
  • Track record building or running influencer / creator programs.
  • Comfortable collaborating across teams and brands, coordinating with multiple stakeholders to ship coordinated work.
  • Analytical and outcome-oriented-you read the numbers and let them shape the next move.
  • Excited about health, supplements, and helping people take a self-directed, data-informed approach to their wellbeing.
  • Bonus: experience marketing a mobile-first consumer app or a membership / subscription product.


Why SuppCo + Function

  • Join at a genuine inflection point-SuppCo's product and brand, now powered by Function's scale, data, and membership base.
  • Work on something that helps people live healthier lives, with a brand-agnostic mission built on trust and transparency.
  • Sit at the center of two brands and help shape how they grow together.
  • Small, senior, product-focused team with a history of scaling lean and reaching meaningful outcomes.

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