Boston University

MARKETING MANAGER, Student Health Services

Boston University • $70K — $95K *
Boston, MA 02115In-Person
Education, Government & Non-Profit
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Master's degree required.
  • 5-8 years of marketing experience.
  • Managerial experience preferred.
  • Strong written and verbal communication skills.
  • Proficiency with marketing and business software.
  • Experience with print and digital marketing channels.
  • Familiarity with public health messaging tailored to young adults.

Responsibilities

  • Develop and execute comprehensive marketing and communications strategies for SHS.
  • Oversee all print and digital marketing initiatives, including website and social media.
  • Collaborate with various departments to ensure cohesive messaging.
  • Analyze marketing data to inform strategy and improve efficacy.
  • Supervise marketing staff and student employees to foster a productive team environment.
  • Consult with university marketing to align SHS communications with overall branding efforts.

Benefits

  • Opportunity to lead marketing strategy for a vital health service on campus.
  • Collaborative work environment within a dedicated health promotion team.
  • Engagement with diverse student populations to address public health issues.
  • Access to professional development opportunities within university settings.
  • Impactful role in shaping health communication initiatives.
Full Job Description
Job Description

The Marketing and Communications Manager oversees a comprehensive marketing and communications strategy for Student Health Services (SHS) that aims to amplify and humanize clinical services and prevention programs. As a central member of the SHS team, this position consults and collaborates across multiple departments to manage a coordinated, data-driven approach to content and strategy. Reporting to the Director of Health Promotion & Prevention, this position oversees all print and digital marketing initiatives including the SHS website, social media channels, e-newsletters, campus-wide campaigns, and more. This position consults with University marketing and communications and coordinates extensively to ensure communications are accurate and aligned with SHS messaging. The Marketing and Communications Manager is responsible for developing and monitoring detailed analytics and making data-informed decisions around SHS marketing and communications work. Supervises marketing position and student employees. The position plays a critical role in the successful and ongoing growth of marketing and communications efforts at SHS

Required Skills

  • Master's degree required. Experience
  • 5-8 years of marketing experience.
  • Managerial experience preferred.
  • Marketing strategy and campaign management.
  • Strong written, verbal, and organizational skills.
  • Proficiency with marketing and business software.
  • Experience with a variety of print and digital marketing and communication channels.
  • Experience with graphic design tools and social media management platforms.
  • Experience communicating public health messages to young adult audiences on topics such as substance use, sexual health, mental health, and interpersonal violence prevention.
  • Demonstrated familiarity with health communication best practices.
  • Excellent organization and time-management skills to manage multiple projects and deadlines
  • Demonstrated ability to work collaboratively within teams and across functions.
  • Demonstrated ability to lead by setting priorities, supporting goals, and working effectively with others with a range of backgrounds and identities.


About Boston University

Boston University (BU) is a private research university in Boston, Massachusetts. The university is nonsectarian but maintains its historical affiliation with the United Methodist Church. It was founded in 1839 by Methodists with its original campus in Newbury, Vermont, before moving to Boston in 1867. The university now has more than 3,900 faculty members and nearly 33,000 students, and is one of Boston's largest employers. It offers bachelor's degrees, master's degrees, doctorates, and medical, dental, business, and law degrees through 17 schools and colleges on two urban campuses. BU is a member of the Boston Consortium for Higher Education and the Association of American Universities.
Learn more about Boston University
Size
10,000 employees
Industry
Education, Government & Non-Profit
* Ladders Estimates

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