Description
Position: Marketing Manager
Department: Brand Creative
Location: 50 Wagstaff Dr. / Cafe Network (Toronto, ON)
Reports to: Head of Brand Creative
Salary Range: $85,000 - $90,780k per annum
This role is for an existing vacancy. AI is not used to screen, assess, or select applicants for this position.
For this role, we are seeking a collaborative, high-energy marketing leader who can execute organization-wide communication strategies set by the Head of Brand Creative to drive sales, maximize revenue, and elevate the Pilot Coffee Roasters + Bridgehead Coffee across every customer touchpoint. You will empower our creative team, manage dynamic multi-channel campaigns, and bring bold ideas to life in a fast-paced environment.
People Leadership & Management- Direct, coach, and mentor the Photographer & Social Media Coordinator and Brand Coordinator to support their growth and build a high-performing team bench.
- Foster an inclusive, supportive culture grounded in our core values of Relationships, Quality, and Innovation.
- Support building marketing team capacity, capabilities, and structure to deliver exceptional customer experiences.
- Partner with the Head of Brand Creative and People & Culture to address engagement survey feedback and enhance team experience.
Communication Strategy & Oversight- Execute marketing communications tied to the coffee calendar, product launches, and cafe promotions as directed by the Head of Brand Creative.
- Proactively align strategic communications with business goals to target customers effectively across all touch points.
- Apply and maintain a consistent brand tone of voice across social media, email, website, and internal communications.
- Partner closely with Operations, People & Culture, and Cafe teams to align internal and external brand messaging seamlessly.
Social Media & External Branding- Collaborate with the Photographer & Social Media Coordinator on dynamic content calendars for Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.
- Oversee the editing, production, and distribution of external print collateral and brand materials.
- Support external branding initiatives, PR protocols, and public communications.
Loyalty, Partnerships & External Stakeholder Management- Execute loyalty program communications, campaign messaging, and content delivery against the roadmap set by the Head of Brand Creative.
- Coordinate day-to-day operations with external agencies, vendors, and service providers.
- Coordinate and execute charitable initiatives and community events based on giving strategy and budget parameters.
- Support existing partner relationships and research new partnership opportunities for review.
Budgeting & Industry Awareness- Support the preparation, monitoring, and tracking of monthly marketing communication expenditures and financial forecasts.
- Track key developments across the coffee industry, Restaurant Canada trends, and relevant industry networks to foster continuous innovation.
QualificationsMust haves:- 3-5 years of Marketing experience (CPG or Food & Beverage experience preferred).
- 2+ years of experience leading, coordinating, or mentoring creative team members or in a communications role.
- Post-secondary degree or diploma in Marketing Communications or a related field.
- Strong project management, budgeting, and multi-channel marketing expertise.
- Exceptional written and verbal communication skills with strong analytical and problem-solving abilities.
- Flexibility for regional travel across PCR cafes/events and occasional Canadian travel (e.g., Ottawa).
Nice to have: - High EQ, strong relationship management, and coaching skills.
- Self-starter mindset with strong initiative and creative problem-solving skills.
- Passion for specialty coffee culture and community engagement.
Please note that we will only be contacting applicants who have been selected to move forward in the interview process. No recruitment agencies please.
Compensation
$85,000.00 - $90,780.00 per year
