Amazon

Marketing Manager , PARP Traffic

Amazon$132K — $185K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-12 years in product marketing or related fields
  • Experience in B2B/B2C marketing
  • Proven track record in developing and testing incentive promotions
  • Strong analytical and data-driven decision-making skills
  • Excellent communication skills, both written and verbal
  • Project management and cross-functional leadership capabilities
  • AI fluency preferred, knowledge of HTML/SQL is a plus

Responsibilities

  • Lead top-of-funnel awareness initiatives
  • Drive customer conversion strategies for pickup delivery methods
  • Analyze customer insights to boost engagement and loyalty
  • Create and manage multi-channel marketing campaigns
  • Oversee end-to-end campaign processes and automation
  • Manage incentive promotions across marketing channels
  • Design and execute global landing page rebuild projects

Benefits

  • Comprehensive health insurance plans (medical, dental, vision)
  • 401(k) matching
  • Paid time off and parental leave
  • Flexible Spending Accounts
  • Adoption and Surrogacy Reimbursement coverage
  • Mental Health Support and Employee Assistance Program
Full Job Description
This position plays a critical role in driving both marketing and organic traffic to pickup through awareness, discoverability, and eligibility initiatives, primarily focusing on owned and operated channels and incentive promotions.

Program Management Across Customer Journey

* Awareness - lead efforts for top-of-funnel initiatives

* Conversion - lead experiments to facilitate customers' conscious choice to select pickup as their delivery method/differentiation from other delivery options

* Engagement - develop understanding of customer insights unique to marketplaces to identify tactics to engage customers, driving loyalty and decreasing attrition

Campaign Management:

* Create marketing campaigns across multiple channels

* Own end-to-end campaigns, helping to automate launch processes

* Own incentive promotions in marketing channels and incentive expansion pilots

* Design, manage and execute landing page rebuild WW

Experience:

* 8-12 years of product marketing or related experience

* Experience in B2B and/or B2C marketing

* Experience in developing, forecasting and testing incentive promotions

Skills:

* Strong analytical and data-driven decision making

* Excellent written and verbal communication

* Project management and cross-functional leadership

* AI fluency

Education:

* Bachelor's degree required

* Background in marketing, business, or technical field

BASIC QUALIFICATIONS

- 3+ years of professional non-internship marketing experience

- 7+ years of developing and managing marketing or channel programs experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing

- Experience producing marketing promotional material for Owned & Operated channels

PREFERRED QUALIFICATIONS

- Knowledge of HTML, SQL, Excel

- Experience with Tableau, SQL, or basic data-mining

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 132,000.00 - 185,000.00 USD annually

USA, WA, Bellevue - 120,000.00 - 162,300.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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