Google

Global Product Solutions Lead, Third Party Incrementality, CPG

Google$152K — $222K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent practical experience.
  • 6+ years in agency, brand advertising, product marketing, product management, or ad sales.
  • Experience with ads measurement and tools, including digital and cross-media solutions.
  • Familiarity with return on investment measurement concepts and the third-party measurement ecosystem.
  • Strong ability to navigate ambiguity and manage cross-functional projects.
  • Demonstrated capability to build relationships and communicate effectively with stakeholders.
  • Strong analytical skills and ability to synthesize complex information into actionable insights.

Responsibilities

  • Drive global activation of 3P incrementality solutions, collaborating with cross-functional teams.
  • Synthesize feedback from sales teams to influence product strategy and priorities.
  • Define and track success metrics for product adoption and business impact.
  • Represent market needs to Product Management and Sales leadership.
  • Engage with stakeholders to provide expertise on 3P Incrementality solutions.

Benefits

  • Flexible working location options in major US cities.
  • Opportunity to shape the online advertising landscape.
  • Access to cutting-edge tools and resources to support product initiatives.
  • Collaboration with a diverse range of stakeholders across the organization.
Full Job Description
info_outline
X The application window will be open until at least July 21, 2026. This opportunity will remain online based on business needs which may be before or after the specified date.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA; Mountain View, CA, USA; San Bruno, CA, USA; Sunnyvale, CA, USA.

Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in agency, brand advertising, product marketing, product management or ad sales.
  • Experience in ads measurement (e.g., digital and cross-media measurement solutions and ad sales/tools).
  • Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem.

Preferred qualifications:
  • Proven track record in navigating through ambiguity, managing multiple cross-functional projects in a matrixed environment.
  • Ability to proactively take ownership of projects by setting and achieving milestones, synthesizing input from many stakeholders, creating outputs appropriate to the audience(s) and driving awareness/adoption of final deliverables.
  • Ability to create influential relationships with stakeholders and demonstrate executive presence.
  • Excellent investigative skills, including quantitative fluency. Experience generating problem statements, identifying solutions and making recommendations.
  • Excellent storytelling i.e., explaining advanced technical products to audiences and ability to communicate with both business and technical stakeholders.


About the job

Google's Global Product Solutions organization leads Google's commercial business strategy, and is responsible for driving adoption of our advertising products. This specific role is focused on third-party (3P) Incrementality and Consumer Packaged Goods (CPG) Sales lift within the Media Effectiveness team.

As a Global Product Solutions Lead, you will leverage your expertise to inspire sellers and customers to expand their adoption of 3P incrementality solutions including CPG Sales lift and the recently launched Meridian GeoX partner program. You will work internally with Product Management, Business Development, and cross-functional GPSL teams to identify product feature gaps and brainstorm solutions to bring to life. You will also partner with regional Go-To-Market and Sales teams to inspire sellers and customers to expand usage of 3P Incrementality solutions.

Above all, you will be passionate about all things measurement, and want to help shape the ever-changing world of online advertising.

You will also help drive the evolution of our 3P incrementality measurement product offerings, including CPG Sales lift and the recently launched Meridian GeoX Partner Program. You will set the strategy to inform product needs and global activation strategy. You will work with stakeholders across Sales, GTM, Product, Business Development, Marketing, and more to launch new initiatives.

Google's Incrementality solutions have the ability to reach top global advertisers with billions in total marketing budgets to help them better understand how Google media drives sales effectiveness and return on investment for their brands. As a member of the Media Effectiveness GPSL team, you will be a thought leader in landing our go to market strategy and scaling product adoption globally.

Global Solutions is the link between Google products and business. Your focus is to help turn innovation into complete, packaged tools that allow our customers to get the most that they need from our products. As part of the Global Solutions team, you'll help to ensure that Google has adopted the right strategy for our products. Working in one of three specialized areas - Performance, Brand, or Publisher & Platform - you'll use your expertise to help front-line Sales partners to work their magic quickly and effectively. You are passionate about all things digital, and want to help shape the world of online advertising.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $152000 - $222000 (USD) 15% bonus target equity benefits

Learn more about benefits at Google .

Responsibilities
  • Drive successful activation of 3P incrementality solutions globally, including close coordination with Product Management, Business Development, regional product Go-To-Market, other Measurement Global Product Solutions stakeholders, and other cross-functional teams.
  • Synthesize and prioritize feedback from go-to-market (GTM) and Sales teams to influence product priorities and strategy for 3P Incrementality solutions. Lead the rollout of product features and capabilities, executing a successful sales activation strategy.
  • Help define success metrics, track adoption and business impact, track and report on critical activation metrics for senior Google Global Business Organization and Product as well as Engineering leadership.
  • Represent key 3P Incrementality product market/customer needs to Product Management and Go To Market/Sales leadership.
  • Engage with sales teams, customers, and regional stakeholders, serving as an authority on 3P Incrementality solutions.


About Google

Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. The company has grown tremendously since then and has become one of the most valuable companies in the world. Google's mission is to organize the world's information and make it universally accessible and useful.
Learn more about Google
Size
156,500 employees
Market Cap
$1,115.4 billion
Industry
Net Income
$40.2 billion
Founded
1998
5 Year Trend
+23.3%
Revenue
$182.5 billion
NASDAQ

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