Uber

Marketing Manager, Paid Social

Uber$132K — $147K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in performance marketing with hands-on experience in paid social channels like Meta, TikTok, and Snap
  • Expertise in Facebook/TikTok ad manager and ad management tools, including Smartly
  • Proficient in Google Sheets/Excel and Tableau for data analysis
  • Understanding of core performance metrics (CPA, ROAS, CPM, CTR) and basic attribution concepts
  • Experience with app-based performance marketing and MMPs is preferred
  • Experience in incrementality testing and understanding of media impact measurement
  • Ability to manage multiple campaigns effectively while meeting deadlines

Responsibilities

  • Contribute to the global strategy for paid social growth campaigns
  • Execute and monitor paid social campaigns across major platforms, ensuring timely and budget-compliant launches
  • Independently manage campaign launches, troubleshooting, and optimization across complex social programs
  • Implement A/B tests and experimentation frameworks to enhance acquisition and retention KPIs
  • Monitor performance and suggest enhancements to meet incrementality targets
  • Utilize tools like Smartly and Meta Ads Manager for scaling operations
  • Synthesize performance insights into actionable recommendations for stakeholders

Benefits

  • Participation in Uber's bonus program
  • Eligibility for equity awards and other compensation types
  • Access to a 401(k) plan for all full-time employees
  • Various additional benefits available
Full Job Description
Job Description

About the role

As a Paid Social Marketing Manager I, you will support the global strategy for paid social growth campaigns, executing on performance goals across various regions and lines of business. You will work directly with large-scale budgets on platforms like Meta, TikTok, and Snap, translating business goals into live campaigns. This role requires a blend of operational excellence-ensuring flawless execution of campaigns-and analytical curiosity to identify what is driving results. You will collaborate closely with Ad Tech, Product, Creative, Marketing Science teams and external partners to unlock efficiency and innovation in our marketing systems.

What you'll do
  • Contribute to the global strategy for paid social growth campaigns
  • Execute and monitor paid social campaigns across major platforms (Meta, TikTok, etc.), ensuring campaigns are launched on time, within budget, and error-free
  • Independently manage campaign launches, pacing, troubleshooting, and optimization across complex paid social programs
  • Implement A/B tests and experimentation frameworks (creative, audience, bid strategies) to drive acquisition and retention KPIs
  • Monitor performance and suggest optimizations to improve efficiency against incrementality targets.
  • Utilize internal and external tools (e.g., Smartly, Meta Ads Manager) to scale operations.
  • Synthesize performance insights into clear recommendations for cross-functional and senior stakeholders
  • Stay up to date on industry trends, platform updates (e.g., iOS changes), and competitor activity to ensure Uber remains ahead of the curve
  • Use AI-enabled tools, automation, and platform capabilities to improve campaign setup, QA, optimization, reporting, and other workflows


Basic Qualifications
  • 4+ years of experience in performance marketing, specifically with hands-on keyboard experience in paid social channels (Meta, TikTok, Snap, etc.)
  • Strong experience in Facebook/TikTok ad manager or ad management tools (Smartly)
  • Strong experience using Google Sheets / Excel (filters, pivot tables, VLOOKUPs) and Tableau to analyze data and identify patterns with confidence
  • Understanding of core performance metrics (CPA, ROAS, CPM, CTR) and basic attribution concepts.

Preferred Qualifications
  • Experience with app-based performance marketing and MMPs (e.g., Singular, Appsflyer, Branch) is highly preferred
  • Experience with incrementality testing and lift measurement, with a clear understanding of how to evaluate media impact beyond standard platform attribution
  • Experience using AI, automation, or advanced tooling to improve marketing workflows, campaign operations, reporting, or optimization
  • Proven ability to manage multiple campaigns simultaneously, prioritize effectively, and maintain accountability to timelines
  • A desire to move quickly, experiment with new ideas, and adapt to a fast-paced environment
  • Excellent written and verbal communication skills; ability to explain campaign results to cross-functional partners
  • General curiosity about performance marketing data and how media platforms work
  • Understanding of best practices for acquisition/performance media campaigns with a focus on incrementality


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Responsibilities

For New York City, NY-based roles: The base salary range for this role is USD $132,000 per year - USD $147,000 per year.

You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.

About Uber

Uber Entertainment, Inc. is a privately held video game development company headquartered in beautiful downtown Kirkland, WA. Uber is currently developing Planetary Annihilation, a next generation real time strategy game of epic proportions.

Uber Careers

There has never been a better time to join our global team of Uber professionals—pioneers in the world of transportation and technology. Work you’ll do Join Uber’s industry-leading team to help drive forward the future of mobility and logistics for some of the world’s most dynamic cities and populations. Transform the way the world moves with the brightest minds at Uber, where innovation meets functionality to create solutions for everyday challenges. Lead from a unique position in the marketplace, at the intersection of technology, operational excellence, and user-centric design. Work with a global team of business and technology advisors to help clients and cities navigate their paths towards more efficient and sustainable urban transport solutions. Collaborate with a diverse group of Uber experts worldwide – a team dedicated to rethinking and improving the way the world moves. Introducing the Uber Innovation Hub We are building a market-leading team to pioneer advancements in transportation and logistics, ensuring Uber remains at the forefront of mobility solutions. Do innovative work Join a group of exceptional professionals where your skills in technology, leadership, and creativity can flourish. At Uber, innovation isn’t just a buzzword—it's the core of everything we do. Deliver targeted solutions through a depth and breadth of expertise and innovation that’s second to none, enhancing how cities, companies, and communities connect. Be part of a great team Engage with a wide-ranging technology stack and harness the unparalleled capabilities, global scale, and collective problem-solving skills of our diverse team. Future-proof your career Advance your career with Uber’s commitment to professional growth, offering extensive training, development, and certification support. Go as far as your ambition takes you with limitless job opportunities in a company that’s reshaping the world’s approach to transportation. Explore Uber’s approach to predictive maintenance ensures our fleet remains ready and efficient, reducing downtime and improving service reliability. Our end-to-end mobility solutions are transforming the way cities think about transportation, making Uber a key player in the future of urban mobility. The Uber Leadership and Innovation Alliance Our combined service capabilities, global scale, and joint solution development help overcome challenges and lead transformation in the transportation industry. Clients and cities around the globe look to Uber for new strategies and solutions to drive growth and innovation in the digital era. Stay connected Join Our Team Search open positions that match your skills and interest. We look for passionate, curious, creative, and solution-driven team players ready to redefine the world of mobility. SEARCH UBER JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who drive at Uber. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Uber.
Learn more about Uber
Size
29,300 employees
Market Cap
$48.6 billion
Industry
Net Income
-$6.7 billion
Founded
2009
5 Year Trend
+35.3%
Revenue
$11.1 billion
NASDAQ

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