University Health Network

Marketing Manager, Monthly Giving

University Health Network • $80K — $90K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Post-secondary education in fundraising, marketing, business, or a related field, or equivalent experience.
  • 5 years of experience in fundraising or marketing disciplines.
  • Knowledge of various direct response fundraising channels.
  • Demonstrated success in executing measurable fundraising or marketing programs.
  • Experience managing external agency and vendor relationships effectively.
  • Strong analytical skills for data-driven recommendations.
  • Financial acumen with budget management experience.

Responsibilities

  • Partner with senior management to design and implement Monthly Giving strategies.
  • Collaborate on donor acquisition and engagement initiatives across multiple channels.
  • Identify opportunities for enhancing donor experiences and engagement.
  • Achieve fundraising targets for the Monthly Giving segment.
  • Execute day-to-day planning and analysis for the program.
  • Design strategies for donor retention and long-term loyalty.
  • Lead multiple fundraising projects, ensuring alignment with organizational goals.

Benefits

  • A sense of purpose making a difference in cancer impact.
  • Open-minded culture encouraging innovative ideas.
  • Hybrid work environment with specified in-office days.
Full Job Description
Job Description

Union: Non-Union
Department: Marketing and Communications
Reports to: Senior Marketing Director, Community Giving
Hours: 35 hours
Salary Range: $80,000 to $90,000 (plus other compensation elements such as bonus, pension, and more)
Status: Permanent Full-time
Vacancy: New
Posted Date: Friday, September 25th
Closing Date: Sunday, October 11th

Reporting to the Senior Marketing Director, Community Giving, the Marketing Manager, Monthly Giving plays an important role in advancing our mission by growing and strengthening our Monthly Giving program across both Annual and Leadership Giving portfolios.

As a strategic and collaborative fundraiser, you will lead initiatives that inspire donors to make a lasting impact through sustained giving. You will be responsible for developing and executing acquisition, stewardship, and retention strategies that deepen donor engagement and maximize lifetime value. Working closely with colleagues across the organization and external partners, you will help shape the future growth of the program while contributing to meaningful fundraising outcomes.

This is an exciting opportunity for an experienced fundraising professional who enjoys combining strategy, data, relationship management, and innovation to deliver exceptional donor experiences and drive sustainable revenue growth.

Revenue Generation & Program Growth

In this role, you will:
  • Partner with the Senior Marketing Director, Community Giving to develop and implement integrated, multi-channel Monthly Giving strategies that support organizational fundraising priorities
  • Collaborate with internal teams and external partners to deliver donor acquisition and engagement initiatives across channels including telemarketing, direct mail, email, digital marketing, and face-to-face fundraising, being fully immersed in the program from the ground up
  • Identify opportunities to grow the Monthly Giving portfolio by enhancing donor experiences and strengthening engagement throughout the donor journey
  • Achieve fundraising targets within the Monthly Giving segment laddering into the overall Annual and Leadership Giving budgets

Strategic Planning & Analytics

In this role, you will:
  • Be responsible for executing the day-to-day planning and analysis for the program from the ground level up
  • Design, implement and execute strategies that enhance donor engagement and maximize donor value at every stage of the donor lifecycle
  • Develop strategies that support donor retention, upgrades, and long-term loyalty
  • Manage and monitor program performance, using data and insights to identify opportunities for growth, innovation, and continuous improvement
  • Partner with the Business Intelligence and Business Operations teams to evaluate results, measure success, and make informed decisions
  • Build strong relationships with external vendor partners, ensuring campaigns are delivered effectively, on budget, and aligned with strategic objectives
  • Work collaboratively to address challenges, identify solutions, and continuously improve program performance
  • Share regular updates, forecasts, and strategic recommendations with leadership to support informed decision-making
  • Lead stewardship initiatives for new and existing monthly donors, ensuring donors feel valued, connected, and inspired by their impact

Project Management

In this role you will:
  • Lead the planning, execution, and evaluation of multiple fundraising campaigns and initiatives simultaneously, ensuring projects are delivered on time, within budget, and aligned with organizational goals
  • Develop comprehensive project plans, including timelines, milestones, deliverables, resource allocation, and risk mitigation strategies
  • Coordinate cross-functional teams, including development, marketing, communications, finance, volunteers, and external vendors, to ensure successful project implementation.
  • Manage fundraising event logistics from conception to post-event evaluation, including budgeting, vendor management, sponsorship fulfillment, and stakeholder communications
  • Establish project priorities and monitor progress against key performance indicators (KPIs), adjusting plans as needed to achieve fundraising objectives
  • Utilize project management tools and CRM systems to track tasks, deadlines, donor engagement activities, and campaign performance
  • Facilitate regular project meetings, provide status updates to leadership, and ensure accountability for assigned deliverables
  • Identify and resolve project risks, issues, and dependencies proactively to minimize impact on revenue generation and donor experience
  • Maintain detailed project documentation, including work plans, budgets, communications schedules, and outcome reports
  • Analyze project outcomes and fundraising results to identify lessons learned, process improvements, and opportunities for increased efficiency and revenue growth
  • Ensure compliance with organizational policies, donor stewardship standards, and applicable fundraising regulations throughout all project activities


Qualifications
  • Post-secondary education in fundraising, marketing, communications, business, or a related field, or an equivalent combination of education and professional experience
  • Approximately five (5) years of experience in fundraising, direct marketing, or a related discipline
  • Knowledge of direct response fundraising channels, including direct mail, digital marketing, telemarketing, and face-to-face fundraising
  • Experience developing and executing fundraising or marketing programs that deliver measurable results
  • Experience managing external agency or vendor relationships and working collaboratively to achieve shared goals
  • Strong analytical skills and the ability to translate data into actionable recommendations
  • Financial acumen, including experience managing budgets and evaluating program performance
  • Understanding of fundraising metrics, donor engagement strategies, and industry best practices
  • Strong organizational and project management skills, with the ability to manage competing priorities effectively
  • Excellent written and verbal communication skills
  • A collaborative approach and the ability to build positive relationships across teams
  • A growth mindset, curiosity, and a commitment to continuous learning and improvement


Additional Information

We believe that the way we work together is just as important as what we accomplish. By making choices and taking actions that align with our values, we achieve greater success, and our work lives become happier and more meaningful.

At The PMCF, we strive to foster a culture built on Collaboration, Accountability, Respect, and Excellence (CARE). Central to these values is our commitment to IDEAA: Inclusion, Diversity, Equity, Accessibility, and Anti-Racism.

What you can expect from working at The PMCF:
  • A sense of purpose that you won't get anywhere else. You will be making a difference for millions of people impacted by cancer
  • An open-minded and friendly culture that encourages you to bring your best ideas forward
  • A hybrid work environment that fosters collaboration and teamwork. Our in-office days are Tuesday, Thursday, and one other day per week in office, or as required subject to business needs

About University Health Network

University Health Network (UHN) is a healthcare organization that provides patient care, research, and education services. The organization operates several hospitals and clinics in Toronto, Ontario, including Toronto General Hospital, Toronto Western Hospital, and Princess Margaret Cancer Centre. UHN offers a range of medical services, including cancer care, cardiovascular care, neurosciences, transplantation, and rehabilitation. The organization is affiliated with the University of Toronto and is one of Canada's largest research hospitals. UHN employs over 16,000 people and serves patients from across Canada and around the world.
Learn more about University Health Network
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16,000 employees
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