The Marketing Manager, Canada is responsible for developing and executing integrated marketing programs that support business growth, strengthen partner relationships, and increase market awareness across Canada. This role serves as a strategic marketing partner to business leaders and sales teams, translating business objectives into measurable marketing initiatives that drive results.
The ideal candidate combines strategic thinking with strong execution, proactively identifies opportunities, and independently drives projects from concept through completion.
ResponsibilitiesStrategic Marketing & Business Partnership
- Serve as the primary marketing partner for Canadian business leaders and sales teams by providing marketing insights, recommendations, and proactive guidance.
- Develop and execute marketing plans aligned with business growth objectives.
- Provide recommendations that support growth within key verticals, including transportation, construction, industrial, and commercial finance.
- Collaborate closely with U.S.-based marketing managers on cross-border initiatives, shared campaigns, best practice exchange, and programs that support North American business objectives.
- Manage relationships with external agencies and marketing partners, ensuring projects are delivered on time, on budget, and aligned with business objectives.
- Manage the Canadian marketing budget, allocating resources across initiatives, monitoring expenditures, and ensuring investments support business objectives and deliver measurable results.
Campaign Development & Execution
- Plan, develop, and execute integrated marketing campaigns across digital, email, social media, events, and partner channels that support lead generation, awareness, customer engagement, and cross-sell opportunities.
- Coordinate the development of marketing collateral, web properties, and campaign assets by working collaboratively with internal brand resources and external partners.
- Manage campaigns from planning through measurement and optimization.
- Ensure campaigns are completed on schedule and achieve defined objectives.
Content & Communications
- Develop compelling content that supports business objectives and customer engagement.
- Oversee prospect communications, newsletters, email campaigns, and thought leadership initiatives.
- Maintain consistency in messaging, brand standards, and value propositions.
- Partner with subject matter experts to create relevant industry-focused content.
Digital & Social Media Marketing
- Manage the company's LinkedIn presence and social strategy in Canada.
- Develop content aligned with product/solution priorities, industry trends, and business objectives.
- Monitor engagement and recommend adjustments to improve performance.
- Utilize analytics to guide content and campaign decisions.
Sales & Partner Enablement
- Develop and maintain sales collateral, presentations, customer-facing materials, and marketing resources.
- Support business development efforts through targeted marketing initiatives.
- Identify opportunities to improve market visibility and strengthen awareness of company offerings.
- Work closely with sales leaders to understand challenges and develop marketing solutions.
Analytics & Reporting
- Measure campaign performance and provide actionable insights.
- Develop regular reporting on digital, social media, and campaign metrics.
- Make recommendations based on performance data and business impact.
- Demonstrate the value of marketing activities through measurable outcomes
- Perform other tasks as required
The profile we are looking forKnowledge, Skills, and Abilities:- Strong bilingual written and verbal communication skills in both French and English.
- Ability to manage multiple priorities and work independently.
- Strong project management and organizational skills.
- Analytical mindset with experience using marketing metrics to drive decisions.
Education and Experience:- Bachelor's degree in marketing, communications, business, or related field.
- 5+ years of marketing experience, preferably within financial services, equipment finance, commercial finance, or related industries.
- Experience developing integrated marketing campaigns.
- Experience managing digital marketing and social media programs.
What we have to offer: - Permanent full-time position
- Hybrid and hlexible work environment with the possibility of working in the offices of:
- Trois-Rivières, QC
- Laval, QC
- Montréal, QC
- Vacation and flexible leave as soon as you start with us
- Personal spending account
- Competitive compensation plan including a bonus program
- Group retirement plan including an employer contribution
- Complete group insurance program paid in part by the company
- Several opportunities for professional growth and access to an online training platform
- Wellness program focused on mental, physical, financial and social health
- Employee and family assistance program accessible at all times
Don't think this position is a great fit for you, but still want to join us? Click here: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=b3ef4f03-f8ff-4ded-80c8-6dd5c5a224f7&ccId=[redacted]_2&lang=en_CA&selectedMenuKey=Language
