Abbott

Marketing Manager, Marketing Communications - Connected Solutions

Abbott • $130K — $261K *
Alameda, CA 94501In-Person
Healthcare
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a scientific or related discipline with 4-6 years of experience in marketing, or MBA with 1-3 years of related experience.
  • 3+ years of experience in marketing essential.
  • Strong presentation and communication skills essential.
  • Proficient in strategic planning and market analysis
  • Detail-oriented with exceptional organizational skills.

Responsibilities

  • Implement marketing plans and promotional materials that showcase brand value globally.
  • Lead the development and execution of global communications in the Libre ecosystem.
  • Contribute to the annual brand plan and tactical strategy.
  • Track marketing initiatives and establish performance metrics.
  • Gain a comprehensive understanding of the diabetes landscape to inform strategies.
  • Manage a repository of marketing messages and collateral for healthcare professionals.

Benefits

  • Comprehensive health and wellness benefits for employees and families.
  • Potential for flexible work arrangements.
  • Opportunities for professional development and career advancement.
Full Job Description
JOB DESCRIPTION:

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

As Connected Solutions Marketing Manager within Marketing Communications, Global Strategic Marketing, you will enhance the effectiveness of our communication strategies by emphasizing the value of our product to people with diabetes. Your contributions will be pivotal in shaping a marketing approach that adapts to evolving industry trends.

What You'll Work On
  • Implement marketing plans and ad/promotional materials that represent the value of our brand pre-, during and post-launch to our HCP segments globally.
  • Lead the development and execution of our global connected solutions communications, promoting our partnerships within the Libre ecosystem.
  • Contribute to the development of the annual brand plan, helping to define and implement key areas within the associated tactical plans. Effectively implement all brand strategies to consistently meet or exceed the brand's business goals.
  • Track and evaluate the impact of marketing initiatives and product introductions, establishing performance metrics.
  • Acquire a broad understanding of the diabetes landscape and consumer & HCP requirements to inform strategic and tactical decisions.
  • Manage a repository of key marketing messages, product claims, and promotional collaterals for target HCP segments.


*Travel 10-15%

Required Qualifications
  • Bachelor's degree in scientific or related discipline with at least 4-6 years related experience, with at least three years of experience in marketing, or MBA degree with 1-3 years of related experience.
  • Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

Preferred Qualifications
  • Experience in medical devices and insulin delivery devices (AID, insulin pumps) preferred.
  • Experience working in market insights, product marketing, product management, or technical field roles for medical products.
  • Experience working in field sales channel or HCP marketing specialized in a B2B2C setting.
  • Experience working in healthcare setting as medical personnel.
  • Demonstrated ability to manage concurrent, complex and cross-functional projects.
  • Ability to work in a highly matrixed environment managing internal stakeholders' needs.
  • Detail focused and outcomes oriented.
  • Extremely thorough with exceptional organizational skills
  • Strong analytical and technical skills, including proficiency in the Microsoft suite of products, especially Excel and PowerPoint


Apply Now

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

The base pay for this position is
$130,700.00 - $261,300.00
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Product Management

DIVISION:
ADC Diabetes Care

LOCATION:
United States > Alameda : 2601 Harbor Bay Parkway

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 15 % of the Time

MEDICAL SURVEILLANCE:
No

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

Stay Connected

Keep up to date with career tips, industry insights, and company news—all from the people who work here. Subscribe to our Careers Blog and personalize your subscription to receive job alerts and insider tips tailored to your preferences.

Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Healthcare
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ
ABT
* Ladders Estimates

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