Analog Devices, Inc

Marketing Manager - Integrated Marketing, B2B & B2C

Analog Devices, Inc • $157K — $227K *
Wilmington, MA 01887In-Person
Healthcare
5 - 7 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • 5-8 years of experience in product marketing or related roles with a focus on go-to-market strategies.
  • Background in healthtech, medtech, diagnostics, or deep-tech preferred.
  • History of supporting successful product launches in complex categories.
  • Experience developing product positioning and sales enablement assets.
  • Familiarity with digital marketing channels for awareness and lead generation.

Responsibilities

  • Build product positioning and translate technical features for diverse audiences.
  • Develop and execute go-to-market plans for new product launches.
  • Create comprehensive sales enablement materials to support the commercial team.
  • Manage marketing efforts for conferences and key industry events.
  • Conduct customer interviews and analyze market insights to inform strategy.

Benefits

  • Discretionary performance-based bonus.
  • Medical, vision, and dental coverage.
  • 401(k) retirement plan.
  • Paid vacation, holidays, and sick time.
Full Job Description
Role Overview

We're looking for a Marketing Manager - Integrated Marketing, B2B & B2C to help drive marketing strategy and execution across a diverse portfolio of health technology and scientific solutions.

This person will play a central role in bringing our products and brands to market - translating strategy into high-quality execution across product launches, integrated campaigns, websites and digital experiences, paid and earned media, content, CRM, events, and sales enablement.

This role is ideal for someone with approximately 8 years of broad marketing experience who combines strong brand and commercial judgment with excellent execution. You should be comfortable managing multiple workstreams, partnering with agencies and internal teams, and independently driving projects from brief through launch.

The successful candidate will be digitally fluent, highly organized, comfortable working across both B2B and B2C audiences, and able to operate effectively in a fast-paced and evolving environment.

Key Responsibilities

1. Integrated Marketing & Campaign Execution
  • Develop and execute integrated marketing plans across B2B and B2C products.
  • Translate business and product priorities into clear campaign plans across paid media, earned media, social, CRM/email, website, content, events, and sales channels.
  • Manage campaigns from strategy and briefing through execution, optimization, and measurement.
  • Coordinate multiple internal and external stakeholders to ensure campaigns launch on time, on budget, and to a high standard.

2. Product Launch & Go-to-Market Execution
  • Partner with product, commercial, and marketing leadership to develop and execute go-to-market plans for new products and major product initiatives.
  • Build launch plans covering target audiences, messaging, channel strategy, campaign assets, website needs, media plans, PR, events, CRM, and sales enablement.
  • Own GTM readiness checklists and ensure key marketing dependencies are identified and delivered ahead of launch.
  • Translate technical product features and capabilities into clear, compelling customer benefits.
  • Support development of product positioning, value propositions, claims, audience messaging, and launch narratives.

3. Digital Marketing & Website
  • Lead marketing execution for website launches, product pages, landing pages, e-commerce experiences, and other digital customer journeys.
  • Partner with web development, design, product, legal/regulatory, and agency teams to bring digital experiences from brief to launch.
  • Own marketing requirements, content development, testing, QA, launch readiness, and ongoing optimization.
  • Work closely with media agencies and internal partners across paid search, paid social, display, retargeting, SEO, and other digital acquisition channels.
  • Support CRM and lifecycle marketing initiatives including email journeys, lead nurture, customer communication, and retention programs.

4. Agency & Partner Management
  • Develop strong briefs for creative, media, PR, web, content, and other external partners.
  • Manage agency workstreams, timelines, budgets, deliverables, and feedback processes.
  • Act as a strong internal marketing partner who can provide clear direction, make decisions, and keep projects moving.

5. Brand, Content & Communications
  • Help steward the ADI Health Solutions brands and ensure consistency across customer touchpoints.
  • Develop and refine messaging for different audiences across both B2B and B2C products.
  • Partner with PR teams and agencies to identify earned media opportunities, develop storylines, support announcements, and maximize visibility around launches and company milestones.

6. Sales Enablement & Commercial Support
  • Develop customer-facing materials including sales decks, product one-pagers, FAQs, demo narratives, use-case materials, case studies, and objection-handling tools.
  • Partner with sales and commercial teams to understand customer needs and ensure marketing materials support the sales process.
  • Gather feedback from sales conversations, pilots, conferences, and customer interactions and translate learnings into stronger campaigns, messaging, and assets.

7. Conferences, Events & KOL Engagement
  • Own marketing execution for key conferences, trade shows, customer events, webinars, and industry meetings.
  • Manage event strategy and execution including booth design, messaging, demos, collateral, speaker content, lead capture, and post-event follow-up.

8. Customer, Market & Performance Insights
  • Stay close to customers, competitors, industry trends, and evolving market needs across both B2B and B2C categories.
  • Support customer interviews, market research, social listening, competitive reviews, and other insight-generation activities.
  • Synthesize insights from research, sales conversations, pilots, website analytics, campaign performance, customer reviews, conferences, and other sources.


Ideal Candidate Profile

Experience & Background
  • Approximately 8 years of marketing experience, ideally spanning integrated marketing, brand marketing, digital marketing, product marketing, or a combination of these disciplines.
  • Strong experience working with external agencies across areas such as creative, media, PR, digital, web development, and content.
  • Hands-on experience managing website launches, landing pages, digital customer journeys, or e-commerce experiences.
  • Experience working with paid media, CRM/email, social media, content marketing, PR/earned media, and digital analytics.
  • Experience working across both B2B and B2C environments is strongly preferred.
  • Experience in healthtech, medtech, consumer health, diagnostics, scientific instruments, life sciences, technology, or another technically complex category is preferred but not required.
  • Experience working cross-functionally with product, sales, engineering, technical teams, legal/regulatory, and senior leadership is highly valued.

Skills & Competencies
  • Strong integrated marketing fundamentals, with an understanding of how brand, digital, content, CRM, media, PR, events, and sales enablement work together across the customer journey.
  • Strong digital fluency and a practical understanding of websites, e-commerce, paid media, SEO/SEM, CRM, analytics, conversion funnels, and digital customer experiences.
  • Excellent project management skills, with the ability to independently manage complex timelines, dependencies, agencies, stakeholders, and deliverables.
  • Strong briefing and agency management skills, with the ability to provide clear direction and constructive feedback and drive high-quality output.
  • Excellent writing, storytelling, and communication skills, with the ability to translate complex technical concepts into clear and compelling customer-facing communication.
  • Strong brand and creative judgment, with a high bar for customer experience and executional quality.
  • Commercially minded, with an understanding of how marketing contributes to awareness, lead generation, customer acquisition, pipeline, conversion, adoption, and revenue.
  • Comfortable using data and performance metrics to evaluate marketing effectiveness and identify opportunities for optimization.
  • Strong cross-functional collaboration skills and the confidence to work effectively with product, engineering, sales, leadership, agencies, and external partners.
  • Highly organized, detail-oriented, and able to prioritize effectively across multiple products and workstreams.
  • Strong sense of ownership, urgency, judgment, and follow-through.

Education
  • Bachelor's degree in Marketing, Business, Communications, or a related field required.
  • Experience or coursework in digital marketing, product marketing, life sciences, healthcare, technology, project management, or commercial strategy is a plus.


Job Req Type: Experienced

Required Travel: Yes, 10% of the time

Shift Type: 1st Shift/Days

The expected wage range for a new hire into this position is $157,080 to $227,460.
  • Actual wage offered may vary depending on work location, experience, education, training, external market data, internal pay equity, or other bona fide factors.
  • This position qualifies for a discretionary performance-based bonus which is based on personal and company factors.
  • This position includes medical, vision and dental coverage, 401k, paid vacation, holidays, and sick time, and other benefits.

About Analog Devices, Inc

Analog Devices (NYSE: ADI) defines innovation and excellence in signal processing. ADI's analog, mixed-signal, and digital signal processing (DSP) integrated circuits (IC) play a fundamental role in converting, conditioning, and processing real-world phenomena such as light, sound, temperature, motion, and pressure into electrical signals to be used in a wide array of electronic equipment. But that doesn't begin to capture the essence of what Analog Devices does for their customers, and ultimately for the end user.

Analog Devices, Inc Careers

Joining Analog Devices, Inc (ADI) offers an unparalleled opportunity to be part of a team that prides itself on innovation, leadership, and a diverse and inclusive culture. As a global leader in the semiconductor industry, ADI is the perfect place to advance your career, whether you're a seasoned professional or just starting out. Work You’ll Do At Analog Devices, Inc, you will collaborate with some of the brightest minds in the industry, working on groundbreaking projects that shape the future of technology. Our commitment to innovation is unwavering, and we empower our team to explore new ideas and solutions. Be Part of a Great Team ADI is not just about individual achievements but about collective success. Our team culture is built on collaboration, where each member’s skills and insights are valued. We believe in nurturing our employees' growth through comprehensive professional and diversity training programs that foster an inclusive environment. Innovate and Lead Step into a role at ADI and you’ll find yourself at the intersection of technology and innovation. Our leadership in designing and manufacturing semiconductor products allows us to push boundaries and think outside the box. Your work here leads to the development of solutions that not only meet but exceed our clients' expectations. Career Growth and Opportunities Your career at Analog Devices, Inc is filled with endless possibilities. We offer a variety of job opportunities across multiple functions, ensuring that your career trajectory is in your hands. From engineering to marketing, and from sales to research and development, every position contributes to our global success. Internship Programs Start your career journey with an internship at ADI, where you can apply your academic knowledge in a real-world setting. Our internships provide a robust platform for learning and development, making you job-ready and equipped with practical skills that stand out in your resume. Benefits and Culture Choosing a career at Analog Devices, Inc means more than just employment. It signifies becoming part of a company that values your well-being and professional development. Our benefits package is designed to support not only your individual needs but also those of your family, encompassing health, finance, and work-life balance. Join Our Team Explore the job opportunities and open positions on our Careers page. We are continuously hiring new talents who are passionate, curious, and eager to make a difference. Sharpen your skills through our training programs and prepare for your interview with confidence. Networking and Professional Development At ADI, networking and professional development are part of our DNA. Engage with leaders and peers through various events and platforms, enhancing your career prospects and gaining insights that are integral to professional growth. Stay Connected Keep up to date with the latest at Analog Devices, Inc by following our Careers Blog. Gain insider perspectives and industry-leading insights that can help you navigate your career path at ADI. Job Alert Emails Personalize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding career opportunities waiting for you at Analog Devices, Inc. Join Analog Devices, Inc today and be part of a company that thrives on innovation, values diversity, and is dedicated to your professional growth.
Learn more about Analog Devices, Inc
Size
24,700 employees
Market Cap
$82.5 billion
Industry
Manufacturing & Automotive
Net Income
$1.4 billion
Founded
1965
5 Year Trend
+18%
Revenue
$5.8 billion
NASDAQ
ADI
* Ladders Estimates

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