Overview
Eagleview is seeking a strategic Marketing Manager to support product marketing efforts across multiple business units, including government and commercial segments. This role is ideal for a versatile marketer who can translate complex solutions into compelling messaging, execute multi-channel campaigns, and contribute to content creation that drives engagement and demand. This individual will play a key role in bringing products to market, supporting sales enablement, and ensuring alignment across diverse customer personas and industries.
This is a full-time, remote role with a salary range of $75,700-$99,300, bonus eligible. Responsibilities
- Plan and execute integrated marketing campaigns across multiple business units.
- Develop and refine messaging that resonates with target personas in government and commercial markets.
- Collaborate with product, sales, and cross-functional teams to support go-to-market strategies.
- Create and manage content including digital assets, presentations, case studies, and campaign materials.
- Support demand generation efforts through email, digital, and event-based campaigns.
- Assist in positioning and competitive differentiation of Eagleview's imagery and related solutions.
- Coordinate and support participation in industry events and conferences.
- Contribute to sales enablement materials and internal communications.
- Analyze campaign performance and optimize based on data-driven insights.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5+ years of experience in marketing, product marketing, or a related role.
- Strong written and verbal communication skills.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Experience with marketing tools and platforms (e.g., CRM, email marketing, analytics tools).
- Proficiency with Microsoft Office Suite.
Preferred- Experience working with or marketing to local government entities.
- Familiarity with GIS, geospatial technologies, or related industries.
- Experience supporting multiple business units or product lines.
- Basic proficiency with AI tools for content creation (e.g., generative AI platforms).
- Skills in content creation such as video editing, graphic design, or multimedia production.
Core CompetenciesThe successful candidate will demonstrate strength in the following competencies as well as foundational competencies:
- Strategic Insight - Connects work to business strategy and impact.
- Executive Presence & Influence - Communicates confidently to influence key stakeholders.
- Constructive Conflict Resolution - Addresses conflict directly and productively.
- Leadership Courage & Candor - Provides honest feedback and addresses issues directly.
- Operational Discipline - Sets clear goals and tracks performance.
- Organizational Navigation - Navigates the organization to advance priorities.
- Team Effectiveness & Cohesion - Builds collaborative, high-performing teams.
TravelApproximately 10% travel required for conferences, events, and team collaboration.
What Success Looks Like- Effective execution of cross-functional marketing campaigns.
- Clear and compelling messaging tailored to multiple audiences.
- Strong collaboration with sales and product teams.
- Measurable contribution to pipeline growth and brand awareness.
