Illinois Tool Works

Marketing Manager

Illinois Tool Works • $80K — $100K *
Rogers, MN 55374In-Person
Business Services
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's or Master's degree in Marketing, Marketing Analytics, Business Administration, or related field.
  • Minimum of four years of experience in data analysis, market research, and quantitative methods.
  • Demonstrated success in developing and executing effective marketing strategies across digital and traditional channels.
  • Marketing budget planning and management experience, including vendor negotiations.
  • Strong cross-functional leadership and collaboration skills to influence stakeholders.
  • Proven ability to mentor and develop marketing or digital specialists.
  • High proficiency in Microsoft Word, Excel, and PowerPoint.

Responsibilities

  • Own and lead NSI's marketing strategy across digital and traditional channels.
  • Translate business objectives into measurable marketing initiatives.
  • Mentor and manage one Marketing/Digital Specialist for effective campaign execution.
  • Act as the primary marketing partner to Sales and Product teams for revenue growth.
  • Analyze market trends and campaign performance to identify growth opportunities.
  • Develop data-driven content and audience targeting strategies.
  • Manage marketing budget planning and vendor negotiations.

Benefits

  • Dynamic work environment at the company's headquarters in Rogers, MN.
  • Opportunity to mentor and lead a talented specialist.
  • Engagement in strategic marketing initiatives that drive measurable outcomes.
  • Collaboration with cross-functional teams to enhance marketing effectiveness.
  • Potential to influence marketing technology and processes for optimization.
Full Job Description
Job Description:

We are seeking a dynamic Marketing Manager to join our Marketing team at our headquarters in Rogers, MN. In this role, you will own and lead NSI's marketing strategy, execution, and performance across digital and traditional channels. This role is responsible for developing data-driven marketing initiatives, optimizing demand generation and lead conversion, and increasing brand visibility and market impact. The Marketing Manager serves as the primary marketing business owner for NSI, translating insights into action and ensuring alignment with corporate objectives.

This role manages and mentors a Marketing/Digital Specialist, providing direction, prioritization, and development to ensure effective execution of campaigns and initiatives. The Marketing Manager partners closely with Sales, Strategic Marketing, Product, Engineering, and cross-functional stakeholders to drive go-to-market success and measurable commercial outcomes.

What You will Do:

  • Primary Responsibilities

Successful applicants will combine strategic thinking with hands-on execution and will bring prior experience in marketing communications, demand generation, or marketing analytics. Additional responsibilities include:

Marketing Strategy, Ownership & Leadership
  • Own NSI's marketing strategy, performance metrics, and execution roadmap across digital and traditional channels.
  • Translate business and growth objectives into actionable, measurable marketing initiatives.
  • Lead, mentor, and manage one Marketing/Digital Specialist, setting priorities, providing coaching, and ensuring high-quality execution.
  • Act as the primary marketing partner to Sales and Product teams to support revenue growth and pipeline development.
  • Balance strategic planning with hands-on execution while driving accountability for results.
  • Oversees content development including website, sales collateral, and marketing materials to ensure consistency with brand standards.
  • Marketing budget planning and management, including vendor and agency negotiations, to ensure efficient allocation of resources against strategic priorities.

Strategic & Analytical Responsibilities
  • Analyze market trends, customer insights, campaign performance, and competitive intelligence to inform marketing strategy and identify growth opportunities.
  • Own performance measurement across key KPIs including website traffic, CTR, conversion rates, cost per lead, SEO performance, and ROI.
  • Translate analytics into clear recommendations that drive optimization and continuous improvement.
  • Develop data-driven content and audience targeting strategies aligned with organizational priorities.
  • Provide strategic reporting and insights to Sales and Strategic Marketing, including lead quality, funnel performance, and campaign ROI.

Marketing Technology & Digital Platforms
  • Own and optimize the marketing technology stack, including CRM (HubSpot or equivalent), marketing automation platforms (HubSpot, Marketo, Pardot), analytics tools (Google Analytics, Data Studio, Power BI), and SEO/SEM tools (SEMrush, Moz).
  • Partner with Webmaster and Digital Marketing resources to enhance website performance, SEO, UX, and digital lead generation.
  • Oversee email marketing tools, webinar platforms, and social media management dashboards to support integrated campaigns.
  • Ensure data integrity, reporting accuracy, and scalable marketing processes.

Marketing Content & Go-to-Market Execution
  • Lead content planning and promotional strategy across print, digital, social, trade media, and events.
  • Collaborate with Engineering, Sales, Product, and Marcom teams to develop and maintain marketing collateral including ads, brochures, case studies, website content, and presentations.
  • Own go-to-market planning for new product and service launches, including positioning, segmentation, messaging, and channel strategy.
  • Manage ongoing product and service promotions across NSI's website, LinkedIn, trade publications, webinars, and email campaigns to maximize engagement and conversion.

Demand Generation & Lead Funnel Management
  • Own demand generation strategy and execution, driving measurable growth in marketing-sourced leads.
  • Track, analyze, and report on inbound leads, conversion rates, and cost per lead.
  • Partner closely with Sales to ensure strong lead handoff, follow-up discipline, and feedback loops to improve lead quality.
  • Develop and optimize industry-specific campaigns, adjusting future initiatives based on performance data.

Trade Shows, Events & Brand Activation
  • Own trade show and event strategy, planning, and execution to maximize brand visibility and lead generation.
  • Lead logistics, promotional assets, messaging, and lead capture processes with cross-functional coordination.
  • Deliver post-event reporting with lead summaries, performance insights, and optimization recommendations.

Success Measures:
  • Measurable increases in website traffic, digital engagement, and marketing-qualified leads (MQLs)
  • Improved conversion and ROI metrics across campaigns and channels
  • Strong lead generation and follow-up performance from trade shows and events
  • Data-driven decision-making that consistently informs strategy and execution
  • Strong cross-functional alignment resulting in cohesive, high-impact marketing programs


What We're Looking For:

  • Bachelor's or Master's degree in Marketing, Marketing Analytics, Business Administration with a concentration in Marketing, Business/Data Analytics, or a related field.
  • Minimum of four years of experience in data analysis, market research, and quantitative methods.
  • Demonstrated success developing and executing marketing strategy with measurable results across digital and traditional channels (including website, sales collateral, and marketing materials) to ensure consistency with brand standards.
  • Experience managing the full product lifecycle, from development through promotion, to deliver business results.
  • Marketing budget planning and management experience, including vendor and agency negotiations, to ensure efficient allocation of resources against strategic priorities.
  • Strong cross-functional leadership and collaboration skills, with the ability to influence stakeholders across the organization.
  • Demonstrated ability to drive business growth initiatives through data-driven decision-making.
  • Strong understanding of the lead generation process, including tracking and follow-up performance from trade shows and events.
  • Proven ability to lead, develop, and mentor Marketing/Digital Specialists, with strong people management skills in coaching, performance management, and career development.
  • Excellent written and verbal communication skills.
  • Strong organizational and time management skills, with the ability to prioritize and deliver multiple projects of varying scope against firm deadlines.
  • High proficiency in Microsoft Word, Excel, and PowerPoint.
  • Experience with industrial, scientific, or instrumentation equipment is a plus.


Compensation Information:

Compensation for this position ranges from $80,000 - $100,000 based on education and experience.

About Illinois Tool Works

ITW is an industrial manufacturing company that specializes in the fields of industrial machinery, engineering, operations, sales, marketing, finance, and accounting. It's in deep-sea oil rigs, aerospace technology, bridges and wind turbines, healthcare, the spaces in which they live and work, the cars they drive, and the mobile devices they rely on. It was founded in 1912 and headquartered in Glenview Nas, Illinois.

Illinois Tool Works Careers

Join the dynamic team at Illinois Tool Works (ITW), a global leader in diversified manufacturing, where innovation and excellence drive us forward. ITW offers unparalleled job opportunities, fostering a culture of growth and leadership in the industry.

Work You’ll Do

At Illinois Tool Works, you will be part of a professional community that thrives on creativity and innovation. Our employees are equipped with the skills needed to succeed and are provided with endless opportunities for professional growth. Engage in work that matters, with projects that transform industries and enhance futures.

Explore Career Paths

Whether you're seeking an internship, a graduate opportunity, or a seasoned professional position, ITW offers a range of career paths across various departments. Our team benefits from a supportive and diverse working environment where every member’s contribution is valued.

Innovate and Lead

Join a team where innovation leads to revolutionary solutions in industries worldwide. At ITW, you will work alongside industry experts to develop new ideas and strategies that keep us at the forefront of technological advancements. Your career at ITW will be marked by a continuous journey of growth and leadership.

Develop Your Skills

With ITW’s commitment to professional development and diversity training, you will enhance your skills through targeted training programs and workshops. These opportunities not only boost your career but also ensure you stay competitive in the job market.

Be Part of Our Culture

ITW is dedicated to building a culture that respects and embraces diversity, encourages innovation, and fosters leadership. Our team is our greatest asset, and we believe in providing them with the benefits and resources they need to succeed both professionally and personally.

Networking and Professional Growth

Expand your professional network through ITW’s global presence and collaborative work environment. Engage with professionals across different sectors, gaining insights that can lead to significant career advancements. Our networking events and professional groups help you connect with key industry leaders and peers.

Join Our Team

Search for open positions that match your skills and interests on the ITW Careers page. We are looking for passionate, curious, and solution-driven team players who are ready to take their career to the next level.

Stay Connected

Keep up to date with the latest industry trends, company news, and career tips by following our careers blog. Personalize your experience by subscribing to job alert emails, tailored to your preferences and career goals. Explore the opportunities at Illinois Tool Works today and discover how your expertise can help shape the future of our company and the industries we serve. Join us in our mission to achieve excellence through innovation and leadership.
Learn more about Illinois Tool Works
Size
45,000 employees
Market Cap
$68.1 billion
Industry
Manufacturing & Automotive
Net Income
$2.1 billion
Founded
1912
5 Year Trend
+1.2%
Revenue
$12.5 billion
NASDAQ
ITW
* Ladders Estimates

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