About the RoleWe're looking for an experienced
Marketing Manager - Enrollment & Engagement to join our dynamic team and lead strategic campaigns that grow participation in Solera's network programs. This role reports to the VP, Consumer Engagement, and joins a team of 6.
In this role, you'll work cross-functionally with internal teams and external clients to design, execute, and optimize campaigns that reach the right people at the right time-with the right message.
This role is ideal for a creative, data-driven marketer who's passionate about helping people take action toward better health. You'll bring a strong foundation in multi-channel marketing, a love for consumer insights, and the ability to turn strategy into measurable results.
What You'll DoEngagement Strategy- Lead the design and execution of consumer engagement campaigns across the full funnel-from initial outreach to re-engagement.
- Craft compelling messaging strategies and secure client alignment on campaign approaches.
- Contribute to engagement strategies for new product launches.
- Forecast campaign performance and support annual strategic planning.
- Continuously seek ways to improve performance by testing new messaging, channels, and tools.
- Maintain a high standard for pre-send QA: list accuracy, link validation, personalization tokens, mobile rendering, and compliance checks.
Client Partnership- Serve as the primary marketing contact for clients, ensuring alignment between Solera's resources and client needs.
- Understand client culture and platforms to tailor campaign strategies accordingly.
- Balance customization with scalable best practices across programs.
- Manage timelines, expectations, and remove roadblocks to keep campaigns on track.
Data & Optimization- Use data to uncover insights and improve engagement strategies.
- Deliver campaign reports with clear takeaways and actionable recommendations.
- Measure, track, and document performance for internal and external stakeholders.
- Uncover opportunities for growth through analysis of funnel, audience and channel performance.
- Work with BI team to create and communicate data visualizations and dashboard.
What We're Looking For- Bachelor's degree in Marketing, Communications, or a related discipline.
- 3 years of experience in growth, engagement, or lifecycle marketing across both digital and offline channels.
- Background in B2C or B2B2C marketing; healthcare or wellness experience strongly preferred.
- Familiarity with marketing channels such as email, SMS, direct mail, digital ads, CRM, and marketing automation.
- Hands-on experience with tools like Iterable, Google Analytics, Wrike, PowerBI, or Looker Studio.
- Strong analytical skills with the ability to translate data into insights.
- Strong written and verbal communication skills.
- Organized, proactive, and comfortable managing multiple priorities in a fast-paced, remote startup environment.
- A team player with excellent cross-functional collaboration skills.
Additional Info- This is a remote position and open to candidates based in the United States.
- Occasional travel may be required for team meetings or company events.
Benefits- Remote first culture
- Flexible PTO
- Paid pregnancy and parental leave
- Adoption Assistance Program
- Medical, Dental and Vision
- Company paid Life, Long Term Disability and Short-Term Disability
- 14 Company Holidays
- 401k + company match!
- Free Fitbit
- Casual and fun atmosphere
Disclaimer: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time.
