Job Title: Marketing Manager (Onsite- 5 days a week)
Job Summary
Ground Up is seeking a strategic and highly organized Marketing Manager to lead marketing strategy, campaign management, and brand storytelling across our brand portfolio. This is a people-management role: the Marketing Manager will oversee a Senior Marketing Coordinator and a Social Media Coordinator, setting direction and building process across the team.
The ideal candidate has 4+ years of marketing experience leading campaigns from concept through execution, a strong strategic and creative eye for brand storytelling, and the confidence to present ideas and take initiative without close direction. Industry background is flexible, though experience at a fashion, footwear, or other creative/lifestyle brand is a plus. This role is about strategy, planning, and leadership - hands-on content creation experience is not required.
Key Responsibilities
Marketing Strategy & Campaign Management
- Strategic Planning: Develop long-term marketing plans and roadmaps that align with broader business goals, bringing fresh thinking to the team.
- Campaign Management: Lead marketing campaigns from concept through execution across digital, retail, wholesale, and social channels, partnering with content and creative teams to bring ideas to life.
- Process Management: Build and lead the marketing processes that keep campaigns, approvals, and cross-functional work moving efficiently.
Brand Management & Storytelling
- Maintain brand consistency across all marketing touchpoints and communications
- Develop compelling brand narratives and creative direction that resonate with our audience, bringing a strong creative eye to every execution
- Licensing & Marketing Approvals: Manage the approval process for licensed brand marketing materials, ensuring alignment with licensor guidelines and internal standards.
Partner & Press Management
- Own relationships with external partners, agencies, and vendors supporting marketing initiatives
- Set the strategic direction for press and communications, ensuring consistent, on-brand messaging
Content Strategy
- Define the content strategy and direction for the brand, guiding the Social Media Coordinator on execution (hands-on content creation is not required for this role)
Team Leadership & Cross-Functional Collaboration
- Team Leadership: Manage and develop a team of two direct reports - a Senior Marketing Coordinator and a Social Media Coordinator - providing mentorship, feedback, and support for their growth.
- Cross-Functional Collaboration: Partner with sales, product development, e-commerce, and licensing teams to support business goals and ensure marketing initiatives are well integrated.
Minimum Qualifications
- 4+ years of marketing experience, with a track record of leading campaigns from start to finish
- Strong marketing strategy skills, with the ability to translate brand storytelling into cohesive campaigns
- Experience managing or mentoring direct reports
- Strong organizational skills and the ability to manage multiple priorities and processes at once
- Strategic, long-term planning mindset with the ability to build roadmaps, not just execute short-term tasks
- Excellent presentation skills and comfort presenting ideas to leadership and cross-functional teams
- Demonstrated initiative - a self-starter who identifies opportunities without waiting for direction
- Strong creative eye and instinct for brand aesthetics
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
Preferred Qualifications
- Experience at a fashion, footwear, or other creative/lifestyle brand
- Experience with licensed brands, licensor approvals, or multi-brand portfolios
- Experience managing press or communications strategy
- Experience managing agencies or external partners
- Data-driven mindset with experience using insights to guide strategy
GUP Perks
- Medical, Dental, Vision, 401k plan & access to employee recognition programs.
- Paid vacation, holidays, Eternal Summer Fridays, birthdays off & more!
- Friendly, fun, creative & collaborative work environment.
