Liveops is a cloud call center company based in Scottsdale, Arizona. It was formed by the merger of Silicon Valley startup CallCast, founded in 2002 by Wendell Brown and Bill Trenchard, and competing startup Liveops, founded in 2000 by Steve Doumar and Doug Feirstein in Fort Lauderdale, Florida., In 2015, the company moved its headquarters to Scottsdale. Liveops provides U.S.-based agent services for insurance, health and human services, and retail customers., Liveops is a pioneer of the gig economy and the work-at-home virtual workforce industry, and it has been featured at an INSEAD Case Study at Harvard Business Review. Recently, Liveops has inspired academic research in Operations Management which studies its innovative business model. As of 2016, Liveops employs the world's largest work-at-home call agent workforce with more than 20,000 agents, and its cloud platform had processed more than one billion minutes of customer service interactions.