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Marketing ManagerReports to: SVP & CRBO
Starting Salary: ($75,000 - $95,000)
FLSA Status: Exempt|
Supervisory Role: Yes
About the Marketing Manager RoleAs the Manager of Marketing, you will be the visionary behind Trustco Bank's market presence, shaping strategies that resonate with our core values and drive growth. You will spearhead innovative campaigns, coordinate impactful community initiatives, and ensure our brand remains at the forefront of the financial industry. This leadership role offers a unique opportunity to influence how Trustco Bank connects with its customers, communities, and stakeholders, reinforcing our position as a trusted financial partner.
If you are a strategic thinker with a passion for community-centered marketing and a desire to elevate a trusted brand, Trustco Bank invites you to apply. Be part of a team that values your expertise and commitment to building lasting relationships.
Key Responsibilities- Develop and execute a comprehensive annual marketing plan that aligns with Trustco Bank's strategic goals and brand identity.
- Lead the creation and implementation of marketing campaigns, ensuring consistency with our brand standards and commitment to excellence.
- Oversee advertising, promotions, and communication efforts-always maintaining compliance with regulatory standards and reinforcing Trustco's trusted reputation.
- Manage community engagement initiatives, including branch events, sponsorships, and donation requests, fostering strong local relationships.
- Design compelling advertising materials that reflect Trustco Bank's branding elements, such as our signature logo, color palette, and messaging tone of trust and stability.
- Collaborate across departments to coordinate marketing activities that support product launches and market expansion.
- Monitor market trends and conduct research to identify opportunities for growth, innovation, and community impact.
This job description is not exhaustive; duties and responsibilities may change at any time with or without notice.
QualificationsRequired: - Bachelor's degree in Business, Marketing, or a related field; equivalent experience accepted.
- Proven supervisory and leadership experience.
- Excellent verbal and written communication skills.
- Strong organizational skills with the ability to manage multiple projects under tight deadlines.
- Proficiency in Microsoft Office Suite, especially Excel and Word.
- Ability to work independently and collaboratively within a team.
- Access to reliable transportation
Preferred: - Master's degree in Marketing or a related discipline.
- Previous experience in financial services or community banking marketing.
Physical Demands - Moves boxes of promotional products and marketing materials.
- Lifts, transports and setup promotional displays.
- Ability to communicate both in person and/or by telephone.
Schedule- Full-time, Office hours Monday - Friday, 8:30 am - 5:00 pm.
- Flexibility for evening and weekend events as required.
- Occasional travel using personal vehicle, with occasional overnight stays. Valid driver's license required
