Eurofins Lancaster Laboratories

Marketing Manager

Eurofins Lancaster Laboratories • $70K — $95K *
Lancaster, PA 17603In-Person
Pharmaceuticals & Biotech
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing or Communications
  • 5+ years in B2B professional services marketing
  • Proficiency with various marketing tools
  • Strong verbal and written communication skills
  • Experience in social media lead generation
  • Highly organized with time management skills
  • Familiarity with life sciences or recruiting services

Responsibilities

  • Lead the complete redesign of the website and country-specific sites
  • Define website structure and content strategy
  • Create and optimize SEO content and metadata
  • Develop web pages using Umbraco CMS
  • Manage site analytics and post-launch enhancements
  • Execute integrated marketing campaigns across digital and traditional channels
  • Collaborate with global teams on branding and messaging alignment

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Life and disability insurance
  • 401(k) plan with company match
  • Paid vacation and holidays
Full Job Description
Eurofins PSS Insourcing has an exciting and rewarding opportunity for a Marketing Manager to join our team. We are searching for a marketing professional to take the lead in transforming our digital presence-driving growth, visibility, and engagement across global markets.

The Marketing Manager will oversee driving digital innovation, the creation of robust content strategies and lead generation methods, and leading high-impact website transformation.

Job Description

Here's what you'll do:
  • Own the end-to-end transition of our website and country sites
  • Define site architecture, taxonomy, and content strategy
  • Write and optimize SEO-driven web content and metadata
  • Design and build pages in Umbraco CMS (v13)
  • Manage redirects, analytics, and post-launch optimization
  • Partner with global teams on campaign URL updates and site governance
  • Support launch and hypercare phase troubleshooting
  • Plan and execute integrated marketing campaigns (digital & traditional)
  • Own content strategy across web, blogs, and social media
  • Create compelling sales and promotional collateral
  • Analyze campaign performance and optimize strategies
  • Support conferences, trade shows, and brand promotions
  • Work cross-functionally with global marketing and leadership teams
  • Align campaigns with corporate branding and messaging
  • Partner with country site owners to scale content internationally
  • Contribute to a strong, consistent global brand identity for Eurofins PSS


Qualifications

The ideal candidate:
  • Bachelor's degree in Marketing, Communications, or related field
  • Minimum 5 years of business-to-business professional services marketing experience
  • Proficiency in marketing tools and platforms
  • Proficient communication skills (both verbal and written)
  • Experience developing social media campaigns generating leads
  • Highly organized with excellent time management skills
  • Creative mindset
  • Ability to travel up to 25%
  • Experience with and/or knowledge of an insourcing model and/or recruiting services
  • Knowledge of and/or experience working in the life sciences industry
  • Direct sales lead generation experience
  • Knowledge of MS CRM


Additional Information

The position is full-time, Monday-Friday, 8 a.m.- 5 p.m., with overtime as needed.
  • Excellent full time benefits including comprehensive medical coverage, dental, and vision options
  • Life and disability insurance
  • 401(k) with company match
  • Paid vacation and holidays

About Eurofins Lancaster Laboratories

Eurofins Lancaster Laboratories is a leading contract research organization (CRO) providing analytical, research and testing services to clients in the pharmaceutical, biopharmaceutical, biotechnology, crop protection, chemical, food, environmental and consumer products industries. The company was founded in 1961 and has grown to become one of the largest CROs in the world, with over 50 locations in 20 countries. Eurofins Lancaster Laboratories is part of the Eurofins Scientific Group, a global leader in bioanalytical testing and laboratory services. The company's services include method development and validation, stability testing, quality control testing, and regulatory compliance support.
Learn more about Eurofins Lancaster Laboratories
Size
12,000 employees
Industry
Pharmaceuticals & Biotech
* Ladders Estimates

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