This role will play a key part in building awareness of Control Risks expertise and driving growth for its services with our key buyers. The focus of the role will include crafting compelling messaging from complex topics and generating insightful, buyer-focused content ideas to bring alignment to global programme priorities within region. The individual in this role will also collaborate with the business to develop actionable content and build strategic marketing campaigns.
Reporting to the Marketing Programme Lead for the Americas, this person will work closely with the marketing team and subject matter experts (SMEs) to develop and execute campaigns that enhance brand awareness and generate audience engagement.
Role tasks and responsibilities
- Execute compelling integrated, multi-channel campaigns that target key audiences across the funnel to generate and nurture quality enquiries/leads and conversions.
- Track, measure, analyse and refine program activities to maximize impact. Provide both qualitative and quantitative analysis to ensure that we are driving business development value from our marketing efforts and communicate results to key stakeholders.
- Responsible for content creation including working with our SMEs to capture their expertise and insights.
- Contribute to ongoing credentialing activity including industry awards, rankings, and other recognition programmes.
RequirementsSkills and experience:
- 6+ years B2B professional services marketing experience.
- Strong background in end-to-end multi-channel campaign development and execution.
- Expertise in both digital and traditional marketing techniques.
- Marketing copywriting and content editing skills.
- Strong knowledge of marketing technology and CRM systems.
- Experience working in a matrix environment.
- Background working with a global team or stakeholder group, collaborating effectively cross-culturally and across time zones.
Competences:
- Strong commercial acumen to drive business growth and profitability.
- Ability to translate client needs into value propositions and commercially successful initiatives.
- Delivers on personal objectives, focuses on delivery, strives to exceed expectations.
- Able to engage others to build commitment and foster accountability to achieve results.
- Strong organizational skills with the ability to prioritize multiple concurrent projects and manage deadlines.
- Communicates clearly with stakeholders at all levels.
- Comfortable working independently on projects.
- Shows drive and determination to achieve high standards.
- Strong problem-solving and decision-making capabilities.
The base salary range for this position is CAD $115,000-$130,000 per year. Exact compensation offered may vary depending on job-related knowledge, skills, and experience.
