Job Description#LI-OD1 #LI-Hybrid
ResponsibilitiesThe Marketing Manager develops and executes strategic, region-specific marketing plans that advance CBIZ's brand, client engagement, and growth. This role partners closely with office, service line, regional, and industry teams to deliver cohesive campaigns, high-impact events, and measurable results.
Essential Functions and Primary DutiesStrategy and planning
- Build and execute a marketing and communications plan aligned to regional priorities and enterprise campaigns.
- Support annual planning and budgeting; prioritize initiatives with local and industry leadership.
Campaigns and digital
- Lead integrated campaigns across email, web, social, and paid channels; ensure consistent messaging and brand standards.
Events and sponsorships
- Plan and manage seminars, conferences/tradeshows, sponsorships, and CBIZ-hosted events end-to-end (logistics, vendors, run-of-show).
- Coordinate pre/post-event outreach and follow-up
Measurement and optimization
- Track, measure, and communicate performance (pipeline, engagement, leads, wins); use insights to refine plans.
Collaboration and coordination
- Partner across services, regions, and industries to align priorities and share best practices.
- Serve as liaison between office/industry teams and the broader marketing organization.
Stakeholder engagement
- Build strong relationships with internal leaders and external partners; gather feedback to improve programs.
Team leadership
- Provide direction to junior team members and cross-functional contributors; foster a collaborative, results-driven culture.
Preferred Qualifications- Bachelor's degree in marketing, Business, Communications, or a related field.
- 7+ years of experience in marketing, with a preference for B2B and professional services experience.
- Proven ability to manage and execute integrated marketing campaigns.
- Strong understanding of digital marketing tools and platforms, including CRM and marketing automation.
- Excellent communication, organizational, and project management skills.
- Ability to analyze data, draw insights, and translate them into actionable strategies.
- Experience collaborating across functions and managing stakeholder relationships.
- A proactive, solution-oriented mindset and a passion for growth and innovation.
QualificationsMinimum Qualifications - High School Diploma (or GED)
- Must have and preserve required licenses
- Proficient use of applicable technology
- Demonstrated ability to communicate verbally and in writing with all levels of an organization, both internally and externally
- Ability to travel as required by business
