We're looking for a Marketing Manager to own content and placement execution across the Amazon Grocery storefront. This role sits on the WWGS Amazon Grocery Marketing team, which is responsible for devising full-funnel strategy, marketing tooling, automation, and performance in a One Grocery context to deliver a seamless shopping experience for our customers.
You'll own application and merchandising guidance of the grocery style guide, integrated campaign moderation workflows, campaign efficacy tracking and testing execution, along with supporting key other business initiatives. This is a role for someone who can manage multiple projects under ambiguity where the objective is defined but the path may require complex, cross-functional solutions.
Key job responsibilities
- Own the launch and management of critical marketing projects to hit customer funnel, revenue, and profitability goals.
- Own campaign performance reporting for the business.
- Own campaign moderation workflows, driving quality, approval rates, and content standards.
- Design and run storefront testing programs, building testing frameworks where none exist and turning learnings into repeatable, scalable page guidelines.
- Run marketing performance deep dives, analyzing metrics to find growth opportunities and inform strategy.
- Own team intake mechanism and content calendar, aligning to trade planning guidance.
- Drive improvements and automation (including AI-based tooling) to streamline content execution across teams.
- Plan and develop clear requirements, communicate effectively with senior stakeholders, proactively surface risks, and clear blockers.
- Lead recurring forums and mechanisms for knowledge sharing and alignment across NA and partner teams.
- Participate in recruiting and hiring.
BASIC QUALIFICATIONS
- 3+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Bachelor's degree, or experience in a relevant field
- Experience demonstrating strong analytical abilities and confidence in the use of data
PREFERRED QUALIFICATIONS
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Proven ability to influence without authority across cross-functional stakeholders
- Experience managing complex marketing initiatives from requirements through delivery
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 88,700.00 - 155,200.00 USD annually
USA, TX, AUSTIN - 80,600.00 - 141,100.00 USD annually
USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually
