Our
K-12 education marketing team has an opening for a
Marketing Leader to support our growing practice. We operate within a hybrid work model, supporting flexibility between office time and work from home. Considering this model, this role could be based in any city where DLR Group operates an office.
About K-12 Education at DLR GroupDLR Group is the #1 K-12 education design firm in the world. Our team of educators, researchers, anthropologists, planners, architects, engineers, building performance experts, and interior designers draws on evidence-based design to help schools bridge the gap between old and new, improving all facets of operations and elevating learning through design. Understanding the rapid pace of technological, social, and cultural change, our K-12 Education Studio works with schools across the country to navigate it, better serving communities and improving students' educational experiences and outcomes.
Position Summary The Marketing Leader guides strategic marketing activities for our K-12 education sector. They support growth and awareness of their sector by promoting its design acumen and value proposition to build brand awareness and enable sales by attracting and engaging prospective clients. The Marketing Leader develops calendars and executes the sector's external marketing communications outreach and content strategy across all channels. They also lead and manage other communications professionals.
What you will do: - Monitor trends and have an innate understanding of a sector(s) 12-24-36-month performance and growth outlook to identify and validate new breakthrough positioning and differentiation strategies with sector leadership.
- Manage and mentor a cross-functional marketing, media, and creative team to achieve brand awareness and maximize market impact, driving growth in alignment with sector business plan initiatives.
- Develop annual sector(s) marketing communications plan content strategy and calendar including multi-channel integrated marketing campaigns client-facing award programs project storytelling and marketing asset management.
- Master a creative vision for sector-based content marketing across the firm's digital and print channels, elevating storytelling through compelling forms of media.
- Lead development of storytelling and manage sector pages and content at dlrgroup.com.
- Establish and measure KPIs to track the impact of sector-based marketing campaigns and components therein. Analyze reviews and report on the effectiveness of these efforts to maximize results.
- Identify systemic red flags and/or improvements to overall marketing metrics and deliverables in designated sectors.
Required Qualifications - Degree in Marketing Communications, English, or similar
- 10+ years of experience with progressive responsibilities in a Marketing Brand or Communications department, preferably in the AEC or design industry
- Experience in effectively communicating with audiences, including public and independent K-12 districts and institutions.
- Track record of tying marketing activity and measurable outcomes to established business objectives.
- Deep understanding of content marketing strategy and best practices for effective execution.
- Action-oriented with a knack for managing multiple tasks for multiple interests; strong project and people management skills.
- Master of prioritization and executive stakeholder management to maintain focus on established strategic direction.
- Growth mindset: the desire to continually improve processes and outcomes.
- Experience and passion for hiring, managing, and mentoring a high-performing team.
Preferred Qualifications - Proficiency in Microsoft Suite, including PowerPoint and Teams; familiarity with information gathering from a database, Deltek VantagePoint preferred.
- Strategic thinking ability to break down complex issues into sizeable, actionable pieces.
- Proficiency in Adobe Creative Suite, especially InDesign.
DLR Group follows a four-day in-office work model, with employees having the flexibility to work somewhere other than the office on Fridays.
