Marketing Events Manager

Cohen & Co.

$70K — $95K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10 years of progressive experience in events and meeting planning, preferably in Professional Services
  • Bachelor's degree from an accredited college or university
  • CMP Certification preferred
  • Experience managing complex projects and developing project budgets
  • Proficient in CRM, marketing automation, and event marketing tools; Salesforce, Pardot, and Cvent experience a plus
  • Strong client service mindset with attention to detail
  • Ability to travel up to 30% and work flexible hours as needed

Responsibilities

  • Develop and analyze market-facing events that align with business development goals
  • Lead event planning from concept to execution, including logistics and budget management
  • Serve as the main planner for the firm’s signature multi-day Investment Industry CPE event
  • Evaluate event operations and recommend improvements leveraging technology
  • Conduct post-event analyses to enhance future event strategies
  • Collaborate with marketing teams for event content and ROI tracking

Benefits

  • Comprehensive Total Rewards package allowing customization to individual needs
  • Additional time off for personal recharge and community service
  • Annual discretionary merit increases and bonuses
  • Talent development resources for personal and professional growth
Full Job Description
Cohen & Co is seeking an experienced Events Planning Professional to join our Growth team. Reporting to the Chief Marketing Officer, this professional will lead the firm's event management strategy and execution approach in support of various relationship-building and business development objectives. The firm's events span national and local interests, a wide variety of sizes and duration, and encompass Webinars, firm hosted in-person conferences, seminars and roundtables, and third-party sponsorships. If you are a self-starter and an organized individual with the ability to operate effectively in a team-oriented, fast-paced, and collaborative environment - we'd love to meet you!

Roles & Responsibilities:
  • Develop, promote, produce and analyze the effectiveness of market-facing events, including: branded and co-branded programs; webinars, CPE and other thought leadership programs; sponsorships; client entertainment, networking and appreciation events; and other events tied to the firm's strategic initiatives.
  • Provide advanced meeting and event planning expertise from event concept to goal setting, working with internal Steering Committees and firm leadership. Organize activities related to agenda setting, sourcing and securing internal and external speakers, budget management, venue sourcing and contract negotiation, logistics management and seeing every event through to flawless execution.
  • Serve as event planning lead for the firm's signature annual Investment Industry CPE event, a multi-day event for 400+ clients, prospects, and internal attendees. Foster collaborative relationships with various individuals and teams at various levels across the firm and with external stakeholders.
  • Analyze event operations and suggest areas for improvement, including providing expertise on the utilization of technology tools and advanced automation and efficiency capabilities.
  • Provide post event analysis, budget recaps, internal and attendee feedback, and incorporate learning into future event plans.
  • Collaborate with Industry Marketing Leads and other Marketing Team members on event related content, social media, email marketing, list management and ROI/lead tracking.


Education & Requirements:
  • 10 years of progressive experience in events and meeting planning. Experience in a Professional Services firm is a plus.
  • Bachelor's degree from an accredited college or university. CMP Certification is preferred.
  • Experience managing complex projects, developing project budgets, negotiating contracts, prioritizing multiple projects and working with other team members to meet deadlines in a high volume, fast-paced environment.
  • Proficiency with technology platforms including webinar, CRM, marketing automation and event marketing tools. Specific experience with Salesforce, Pardot and Cvent is a plus.
  • Proficiency with MS Office (Word, PowerPoint, Outlook and Excel).
  • A strong, proactive client service mindset and work ethic.
  • Attention to detail.
  • Ability to travel up to 30% to support events across the US. Occasional work on evenings and weekends to support events as needed.

Estimated Base Range: $

*Base compensation offered to candidates are determined based on factors such as candidate's relevant skillset, experience, licensure, and certifications, as well as job responsibilities, geography, market considerations, and organizational needs. At Cohen & Co, we don't stop at setting ourselves apart by offering competitive base compensation. As part of our 'great people first' foundational principle, our firm offers a comprehensive and competitive Total Rewards package that allows each employee to design a package that best suits their needs and goes beyond standard options, including time off outside of your standard PTO to recharge and give back to the community, annual discretionary merit increases and bonuses, talent development resources to tap into growth opportunities.

Similar Jobs

More Jobs at Cohen & Co.

More Business Services Jobs

Find similar Marketing Events Manager jobs: