Job Type

Full-time

Description

The Marketing Director is responsible for developing and executing integrated marketing strategies that drive qualified traffic, occupancy, and resident retention across an assigned portfolio. This role blends brand strategy, digital performance marketing, and client partnership to deliver measurable results.

Working cross-functionally with clients, asset managers, operations teams, and vendors, the Marketing Director leverages data, creativity, and industry expertise to optimize marketing performance, enhance brand presence, and support business development initiatives.

Essential Position Functions

Strategy & Performance

• Develop and execute comprehensive marketing strategies aligned with portfolio and asset goals
• Analyze performance metrics (traffic, leads, leases, ROI) and optimize campaigns accordingly
• Evaluate market conditions, competitive landscape, and positioning to inform recommendations
• Conduct regular performance reviews and present insights to internal and external stakeholders
• Support RFP responses, business development efforts, and new business presentations

Digital Marketing & Analytics

• Oversee digital marketing channels including ILS, SEO, SEM, GEO, AIO, paid media, and websites
• Audit and optimize websites, CRM systems, and marketing sources to ensure accuracy and performance
• Leverage tools such as Google Analytics, Yardi, and CRM platforms to track and improve results
• Ensure proper tracking, reporting, and attribution across all campaigns

Budgeting & ROI Management

• Develop, manage, and optimize marketing budgets based on performance and asset needs
• Monitor cost-per-lead, cost-per-lease, and overall ROI
• Make data-driven financial decisions to maximize marketing effectiveness

Campaign Execution & Brand Management

• Oversee development and execution of campaigns including digital, print, email, and events
• Ensure brand consistency across all channels and assets
• Partner on creative development including messaging, design, and visual identity
• Manage marketing collateral, advertising placements, and vendor relationships

Portfolio & Client Partnership

• Serve as primary marketing partner to clients, asset managers, and operations teams
• Lead regular calls, site visits, and performance discussions
• Identify challenges and proactively recommend solutions to improve asset performance
• Support onboarding and transitions of new communities, ensuring marketing readiness
• Create presentations and pitch for new business.

Operations & Process Management

• Oversee marketing workflows, ticketing systems, and project timelines
• Ensure timely execution of campaigns, updates, and requests
• Continuously improve processes for efficiency and scalability

Training & Leadership
• Provide guidance and training to onsite teams on marketing tools, platforms, and best practices
• Promote adoption of new technologies and innovative marketing approaches
• Contribute to team knowledge-sharing and continuous improvement initiatives
• Various other marketing related events.

Note: The statements contained herein describe the essential functions of this position, but should not be considered to be an all-inclusive listing of work requirements. Individuals may perform other duties as assigned including work in other areas to cover absences or relief to equalize peak work periods or otherwise balance the workload.

Requirements

Education and Qualifications

To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• BS or BA in Marketing preferred
• 8+ years of applicable experience
• Experience in the multifamily industry is required

Knowledge, Skills, and Abilities

• Knowledge of Milhaus' services and processes is required which can be obtained through onsite training.
• Knowledge (Intermediate to advanced) of various operating systems, software products (e.g. MS Office, etc.), is required.
• Ability to objectively coach employees and management through complex, difficult, and emotional issues.
• Ability to work independently and efficiently manage time / workload.
• Ability to read, analyze, and interpret financial reports, business, professional, and technical documents.
• Ability to effectively respond to common inquiries or complaints from customers and staff.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to write presentations, articles, routine reports, proposals, and correspondence.
• Ability to effectively present information and respond to questions from management and staff
• Ability to speak and communicate effectively before customers and staff.
• Ability to calculate figures and amounts such as discounts and percentages.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret an extensive variety of instructions and deal with several abstract and concrete variables.
• Ability to prioritize tasks and tactfully negotiate priority with end users.
• Ability to work under deadline pressure and extra hours if needed.

Benefits Details:

• Health, Vision, & Dental insurance
• HSA account with employer match of $250/FSA for dependent care
• Short-Term Disability
• Company Paid Long-Term leave
• Disability and Life Insurance
• 401K Match
• 4 weeks accrued PTO
• 11 Paid Holidays
• 30% discounts on apartments
• Tuition/Certification Reimbursement
• Wellness Bucks Program
• Wellness Program and Competitions
• Paid Maternity & Paternity Benefits
• Employee Assistance Program
• Pet insurance
• More!