Marketing Director, Ballantine Bantam Dell (Hybrid)

Bertelsmann-Jobs

$95K — $120K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-10+ years of marketing experience in trade publishing, with a successful track record in leading title campaigns.
  • Strong strategic thinking and creative campaign development skills, coupled with high-level communication abilities.
  • Demonstrated relationship-building and presentation skills; capable of influencing all levels in the organization.
  • Exceptional organizational skills, adept at managing multiple priorities in a fast-paced setting.
  • Proficient in Excel, PowerPoint, and Canva; knowledge of Adobe Workfront and Creative Suite is a plus.

Responsibilities

  • Drive marketing campaigns for a diverse range of fiction and nonfiction titles, integrating strategic planning with practical execution.
  • Collaborate closely with authors and agents to create customized marketing strategies that resonate with readers.
  • Mentor and manage a team of 2-3 marketers, fostering their professional development and contributing to departmental goals.
  • Utilize audience insights and market trends to shape actionable marketing strategies and improve campaign outcomes.
  • Work with various departments including editorial, publicity, and sales to ensure cohesive and aligned marketing efforts.

Benefits

  • Medical and prescription drug insurance coverage.
  • Dental and vision insurance options.
  • Flexible spending accounts for health and dependent care expenses.
  • 401(k) plan with both pre-tax and Roth options.
  • Generous paid time off, including holidays and personal days.
Full Job Description
Job Description

Ballantine Bantam Dell, a division of Penguin Random House, publishes bestselling commercial fiction and nonfiction across a diverse range of categories, including contemporary fiction, suspense, romance, sci fi fantasy, memoir, pop culture, and practical nonfiction.

We are seeking a Marketing Director to join the Ballantine Bantam Dell marketing team and lead priority campaigns for bestselling authors, breakout debuts, and books with broad cultural impact (8-10 campaigns each span). This is an opportunity to work on some of the most anticipated commercial fiction and nonfiction published every year.

This role is ideal for an experienced title marketer who thrives on developing ambitious, creative campaigns for bestselling authors and high-profile books. The ideal candidate enjoys collaborating with authors, agents, and cross-functional partners, brings big-picture thinking to every campaign, and excels at managing a dynamic portfolio of priorities. We're looking for someone with deep title marketing experience, strong creative instincts, and the ability to balance fresh thinking with thoughtful execution.

Specific responsibilities include:
  • Campaign Leadership: Drive marketing campaigns for a broad list of fiction and nonfiction titles, combining big-picture planning with hands-on digital and social execution.
  • Author & Agent Collaboration: Partner closely with authors and agents to develop customized marketing campaigns that reflect each author's vision, connect with readers, and support their publishing goals.
  • People Management: Manage and mentor 2-3 marketers, supporting their growth while collaborating with the Senior Director on team development and department initiatives.
  • Insights & Optimization: Turn audience insights, market trends, and sales data into actionable strategy, setting clear goals and refining tactics to improve performance.
  • Cross-Functional Collaboration: Partner across editorial, publicity, sales, consumer marketing, publishing, and leadership to align priorities, maximize opportunities, and deliver cohesive marketing campaigns.


Qualifications
  • Experience: 8-10+ years of marketing experience, preferably in trade publishing, with a proven track record of leading successful title campaigns.
  • Skills: Strong strategic thinking and creative campaign development; strong communication, relationship-building, and presentation skills; able to influence and build trust at all levels of the business. Outstanding organizational ability and the capacity to prioritize and thrive in a fast-paced, deadline-driven environment.
  • Proficiencies: Expertise in Excel, PowerPoint, and Canva. Knowledge of Adobe Workfront and Creative Suite is a plus


Additional Information

The salary range for this position is $95,000-$120,000. All positions are currently eligible for annual profit award or bonus, subject to Company results.

This hybrid position has occasional in-office responsibilities, including but not limited to in-office meetings, author visits or events, and daily ad hoc administrative projects. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).

Please apply using our ATS system by August 13, 2026, and include your resume and cover letter for consideration. Before applying for any role at Penguin Random House, we recommend you review our applicant resources page and look over our hybrid and open-to-remote guidelines on our FAQs page.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

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