Uw Health

Marketing, Development, & Alumni Manager

Uw Health$80K — $96K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of professional experience in marketing, communications, or philanthropy.
  • Demonstrated leadership in managing projects and campaigns.
  • Skills in developing marketing, communications, and fundraising strategies.
  • Experience cultivating relationships with diverse stakeholders, especially alumni.
  • Bachelor's degree in relevant fields like marketing, communications, or nonprofit management.

Responsibilities

  • Direct staff in executing advancement initiatives and programs aligned with strategic goals.
  • Collaborate with leadership to communicate program messaging effectively.
  • Serve as liaison to stakeholders, representing unit interests and sharing organizational information.
  • Evaluate effectiveness of advancement strategies and suggest improvements.
  • Identify and nurture external partnerships to enhance program visibility.

Benefits

  • Generous vacation and holiday time.
  • Comprehensive insurance and savings account options.
  • Retirement benefits through the university.
Full Job Description
Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.

Job Category: Academic Staff

Employment Type: Regular

Job Profile: Advancement Manager

Job Summary:
The Marketing, Development, & Alumni Manager for the Positive Youth Development (PYD) Institute provides leadership for the planning, implementation, and evaluation of integrated marketing, development, donor engagement, 4-H alumni relations, and public relations strategies that advance the Institute's mission and strategic priorities.This position develops and executes initiatives and deliverables that increase awareness and understanding of Positive Youth Development and 4-H programs, strengthen engagement with 4-H alumni and supporters, cultivate entry-level donor relationships, and support fundraising activities.

Working collaboratively with Institute leadership, Extension colleagues, campus partners, including the Wisconsin Foundation & Alumni Association (WFAA), volunteers, donors, 4-H alumni, and external stakeholders, this position oversees advancement efforts that build visibility, promote program impact, foster lifelong engagement with 4-H, and generate resources to support youth development programming across Wisconsin.

This multifaceted position is designed with responsibility prioritization:
  • 4-H PYD Marketing & communications: 50%
  • Development (donor engagement & events): 20%
  • 4-H alumni engagement: 20%
  • Public relations: 10%


This full-time, dynamic position reports directly to the PYD Institute Administrative Assistant Director and is part of the PYD Institute Administrative Team. This position works closely with the PYD Institute Director, the PYD Administrative Assistant Director, the PYD Financial & Development Assistant, and the WFAA Senior Director of Development for the Division of Extension. The successful candidate will be expected to actively and positively contribute to a collaborative team, demonstrate highly effective teamwork skills, meet deadlines, provide leadership for student staff members in service to this position's responsibilities, and attend events, educational programs, staff retreats, and in-person meetings throughout the year.

Statewide Location

Division of Extension headquarters are located within Madison, WI with the preferred location at 3500 University Avenue, but the position location is flexible and will be determined based on programmatic needs, successful candidate's preferences, and availability of suitable space.

Partial Remote

This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location. Remote work requires an approved remote work agreement (RWA). A RWA requires successful candidates to possess their own high-speed internet and phone to perform the work on a university provided computer. Per University policy, transportation between home and assigned work location is not payable/reimbursable and will be at the expense of the employee.

This position has the possibility of working up to2days remote perExtension's Remote Work Policy.

Evening/Weekend Work

This position may be required to work occasional nights and weekends to meet the program needs and priorities of the communities served.

Travel Expectations

It is expected that employees will make individual arrangements for transportation adequate to meet position responsibilities and essential job functions.Read more about UW-Madison Driver Authorization.

Applicants are required to: Have a valid drivers license and a reliable source of independent transportation for periodic in-state work travel, and/or comply with requirements for UW-Madison vehicle use authorization.

Key Job Responsibilities:
  • Plans and directs staff implementation of advancement initiatives and programs in alignment with the strategic plan
  • Collaborates with unit leadership to deliver directed program messaging to internal and external audiences
  • May serve as the unit liaison to internal and external stakeholder groups providing organizational information on business-relations issues, opportunities, and activities and representing the interests of the unit
  • Evaluates advancement strategy effectiveness and provides recommendations for improvement
  • Identifies, promotes, and maintains external partnerships
  • May exercise supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 FTE or equivalent employees


Department:

About Extension

Extension embodies the Wisconsin Idea by developing and connecting the research and educational resources of UW-Madison with residents and communities to address local, statewide, and national issues. We teach, learn, lead and serve, transforming lives and communities.

About the Institute

The Extension Institute of Positive Youth Development prepares the youth of today to become the effective, empathic adults of tomorrow. Our research-based youth enrichment programs like teens in governance build youth and adult capacity that help both sides grow. 4-H clubs, camps and afterschool programs give young people the hands-on experiences they need to develop an understanding of themselves and the world.

Compensation:

Minimum Posted Salary

The minimum annual (12 months) startingsalaryfor the position is $80,000 but is negotiable based on experience and qualifications

Benefits

Employees in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits. Benefits information can be found at (https://hr.wisc.edu/benefits/)

Required Qualifications:
  • Five yearsof relevant professional experience in marketing and communications, or philanthropy.
  • Demonstrated leadership experience directing projects, campaigns, or teams with proven outcomes.
  • Experience developing and implementing marketing, communications, fundraising, or stakeholder engagement strategies.
  • Experience building relationships with diverse stakeholder groups, including alumni groups.


Preferred Qualifications:

  • Previous supervisory experience.
  • Fundraising/annual giving experience with demonstrated ability to meet benchmarks.
  • Experience in Higher Education settings or Cooperative Extension experience.
  • 4-H Positive Youth Development experience and/or knowledge
  • Experience building organizational capacity through training and support in marketing, fundraising, and stakeholder engagement.
  • Customer Relationship Management (CRM) and marketing technology experience.
  • Budget management experience.


Education:
Bachelor's degreein marketing & communications, public relations, nonprofit management or related fields such as business, education, youth development, or community development.

How to Apply:
We are eager to learn more about how your experience and passion may align with this position. To begin the application process, click the "apply now" button. You will be prompted to upload the following documents:
  • Resume
  • Letter of Qualifications (cover letter)


Please note when applying, there will beonly one attachment field. You must uploadall your documents in the attachment field. Please submit a cover letter referring to your work experience and a resume detailing your educational and professional background as it relates to this position. Your cover letter should communicate your interest in the position and how your skillset aligns with the role. The application reviewers will be relying on written application materials to determine who may advance to preliminary interviews.Failure to upload all required materials may result in your application not being considered.

For additional guidance and resources on how to tailor your application materials to the job posting, please clickhttps://extension.wisc.edu/careers/.

Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.

Application Deadline is August 31, 2026 at 11:59pm (CDT).

Contact Information:
Michele Blakeman (Human Resources)

[email protected]

(608) 262-7110

Stuart Henn

[email protected]

(608) 262-2391

About Uw Health

UW Health University Hospital is a 515-bed academic regional referral center with 127 outpatient clinics, located on the western edge of the University of Wisconsin–Madison's campus in Madison, Wisconsin. It is an American College of Surgeons designated Level I adult and pediatric trauma center, one of only two in Wisconsin. UW Health University Hospital has seven intensive care units, pediatric, neonatal, cardiac, cardiothoracic, burn, neurosurgery). UW Health University Hospital was ranked by U.S. News & World Report as the 16th best hospital in the United States and the #1 hospital in Wisconsin in the publication's 2021-2022 Best Hospitals Honor Roll, earning national rankings in 10 adult and 6 pediatric specialties. Additionally, UW Health University Hospital was ranked as the 22nd best hospital in the United States and #84th Best Hospitals in the world by Newsweek in 2022. UW Health describes itself as "the integrated health system of the University of Wisconsin–Madison." It is the primary teaching affiliate of the University of Wisconsin School of Medicine and Public Health. It is also the primary teaching affiliate of the University of Wisconsin–Madison's School of Nursing and School of Pharmacy, and is a teaching affiliate of Edgewood College's Henry Predolin School of Nursing. UW Health University Hospital is home to the University of Wisconsin Carbone Cancer Center, one of 40 National Cancer Institute-designated Comprehensive Cancer Centers. UW Health also operates the American Family Children's Hospital, a 110-bed pediatric hospital located adjacent to University Hospital, as well as UW Health at the American Center, a 59-bed hospital and emergency room located on the Northeast Side of Madison. Additionally, UW Health operates a network of outpatient clinics at over 80 sites throughout southern and central Wisconsin and northern Illinois, and has partnerships with UnityPoint Meriter Hospital in Madison, Beloit Hospital in Beloit, Wisconsin, and Swedish American Hospital in Rockford, Illinois. UW Health also has an affiliated insurance company, Quartz Health Solutions, Inc., operated in partnership with UnityPoint Health and Gundersen Health System.
Learn more about Uw Health

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