Motorola Solutions

Marketing Data Analytics Manager

Motorola Solutions$120K — $135K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree with 7+ years in Data Analytics, Marketing Analytics, or Market Intelligence.
  • Advanced proficiency in SQL for querying data and building reports.
  • Deep understanding of GA4 architecture and experience with complex tracking schemas.
  • Solid grasp of A/B testing methodologies and heatmap analysis tools.
  • Exceptional communication skills for synthesizing complex data into strategic narratives.
  • Experience with data-blending ad platform APIs to build multi-touch attribution models.
  • Familiarity with programming in Python for data analysis.

Responsibilities

  • Drive the MI Empowerment Vision by ensuring customer data integrity and resolving reporting gaps.
  • Standardize key performance metrics across data lifecycle stages like ingestion and analytics.
  • Analyze UTM campaign data and optimize based on lifecycle metrics using Salesforce and HubSpot.
  • Oversee web data architecture and tagging management to enhance data workflows.
  • Create high-impact dashboards using Tableau or Looker for consistent analytics reporting.
  • Evaluate A/B testing frameworks to optimize digital user experiences through statistical insights.
  • Collaborate with data engineering to manage data pipelines and automation tools.

Benefits

  • Incentive Bonus Plans
  • Medical, Dental, Vision benefits
  • 401K with Company Match
  • 10 Paid Holidays
  • Generous Paid Time Off Packages
  • Employee Stock Purchase Plan
  • Paid Parental & Family Leave
Full Job Description
Department Overview
The Market Intelligence function is a dedicated strategic team within the Chief Marketing Organization designed to embed evidence-based insights into our global strategy. This capability serves as the primary engine for identifying emerging market trends and evolving customer needs, ensuring our brand maintains a distinct and resonant value proposition. By synthesizing high-fidelity research, this team optimizes our market positioning and resource allocation to drive long-term, sustainable growth in a dynamic landscape.
Job Description

We are looking for a strategic and highly technical Marketing Data Analytics Manager to join our marketing intelligence efforts. In this role, you will bridge the gap between technical data infrastructure and marketing strategy-transforming raw web, lead, and campaign data into actionable growth insights. You will oversee our tracking ecosystem, manage marketing dashboards, guide a distributed team across diverse global markets, and champion data-driven decision-making across our growth, product, and sales pipelines.

Key Responsibilities Include but are not limited to:

Analytics Strategy & Leadership:
  • Drive the MI Empowerment Vision by owning full end-to-end customer data ownership to resolve historical reporting gaps and guarantee data integrity.
  • Define and standardize key performance metrics across the core data lifecycle stages: Data Ingestion, Account Management, and Cross-Platform Analytics.


Campaign & Lead Optimization:
  • Analyze UTM campaign data and lifecycle metrics within Salesforce and HubSpot.
  • Scale optimization efforts by operationalizing ZoomInfo Intent signals to generate fresh outbound target groups.


Web Analytics & Tagging Management:
  • Oversee web data architecture and tagging while managing core data ingestion workflows.
  • Establish protocols for securely and efficiently uploading list leads directly into HubSpot to construct a clean, reliable data baseline for all marketing initiatives.


Campaign & Lead Optimization:
  • Analyze UTM campaign data and track lifecycle metrics by connecting web behavior to lead generation performance.


Data Visualization & Reporting:
  • Build, maintain, and scale high-impact dashboards using Tableau or Looker to deliver analytics.
  • Provide the marketing organization with highly consistent, reliable, and consolidated reporting frameworks that unify metrics across all primary platforms.


Conversion Optimization (CRO):
  • Design and evaluate rigorous A/B testing frameworks, pairing statistical outcomes with user behavior insights from heatmap tools to optimize digital experiences.


Data Engineering Collaboration:
  • Utilize SQL to query data warehouses and collaborate with engineering on data pipelines.
  • Take technical ownership of high-impact automation tools to handle data normalization, reporting and architect automated post-event account routing.


Preferred Qualifications & Skills
  • Core Technical Stack: Advanced proficiency in writing SQL queries and building advanced visual report
  • Web Data & Tagging Expertise: Deep understanding of GA4 architecture and hands-on experience deploying complex tracking schemas.
  • Funnel Analytics: Comprehensive understanding of the lead lifecycle, attribution modeling, and pipeline data flowing through CRMs and MAPs.
  • Testing & Behavior Analysis: Solid grasp of A/B testing methodologies (statistical significance, sample sizes) and experience leveraging heatmap tools to analyze user friction points.
  • Communication: Exceptional ability to synthesize complex technical data into concise, strategic narratives for executive leadership.
  • Advanced Attribution: Experience data-blending ad platform APIs with CRM data to build custom multi-touch attribution models.
  • Understand the foundations of digital marketing
  • Programming Skills: Experience using Python (specifically pandas, numpy, or matplotlib) for data manipulation, automation, or advanced statistical analysis.


Target Base Salary Range: $120,000 - $135,000 USD

Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.

#LI-RO1

Basic Requirements
  • Bachelor's Degree with 7+ years of experience in Data Analytics, Marketing Analytics or Market Intelligence
  • Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position.

Travel Requirements
Under 10%
Relocation Provided
None
Position Type
Experienced
Referral Payment Plan
Yes

Our U.S. Benefits include:
  • Incentive Bonus Plans
  • Medical, Dental, Vision benefits
  • 401K with Company Match
  • 10 Paid Holidays
  • Generous Paid Time Off Packages
  • Employee Stock Purchase Plan
  • Paid Parental & Family Leave
  • and more!

About Motorola Solutions

Motorola provides products, technologies, and services for mobile, wireline digital communication, information, and entertainment applications. Its product portfolio includes smartphones operating on the Android operating system, feature phones, media tablet devices, wireless accessories, and more. Its range of smartphone products includes the Moto X first generation, Moto X second generation, Moto G first generation, Moto G second generation, and more. It is also the manufacturer of Moto 360, a smartwatch that provides services such as notifications, updates, and other related features. It also provides monitors, cordless phones, applications, and accessories such as cases, wireless headsets, wireless speakers, and more. In addition, it provides multimedia content, including video, voice, messaging, and cloud-based and Internet-based applications and services to multiple screens such as mobile devices, televisions, media tablets, and personal computers. Its Medios service platform enables service providers to deliver content on devices. Motorola is based in Chicago, Illinois. It primarily sells its products in the United States, China, Brazil, and Singapore. Motorola currently operates as a subsidiary of Google Inc.

Motorola Solutions Careers

Join the dynamic team at Motorola Solutions today and be part of a company renowned for its relentless innovation, leadership in technology, and a commitment to professional excellence. As a global leader in communications and electronics, Motorola Solutions offers unparalleled job opportunities designed to empower your career growth and development. Work You’ll Do At Motorola Solutions, you will collaborate with a diverse team of experts who are at the forefront of technological innovation and public safety solutions. Our work impacts lives, ensuring safety and security for communities around the world. You will be part of a culture that values diversity, equity, and inclusion, and where every team member’s contribution is valued. Lead in Innovation and Technology Motorola Solutions is not just about radios and hardware; we are at the cutting edge of software solutions, AI, and data analytics. By joining our team, you will work on groundbreaking projects that redefine how public safety communicates in the digital age. Your work will help develop smart solutions that keep people safe and businesses thriving. Grow Your Career With Motorola Solutions, your career trajectory is boundless. We offer a variety of professional development and leadership training programs to help you hone your skills and advance within the company. From internships to full-time positions, Motorola Solutions is committed to nurturing talent and fostering an environment where innovation thrives. Benefits and Culture Our employees enjoy a competitive package of benefits that supports their life and well-being. These include health, vision, and dental insurance, employee assistance programs, and flexible working arrangements. At Motorola Solutions, we believe in maintaining a work-life balance that fosters both personal and professional growth. Join Our Team Explore the numerous employment opportunities at Motorola Solutions. Whether you are a seasoned professional or a recent graduate, we have positions ranging from engineering to marketing, sales to project management. We are hiring individuals who are passionate, curious, and ready to drive change. Networking and Professional Development Motorola Solutions values networking and connections within the industry. We encourage our employees to engage in various professional groups and forums to enhance their networking skills and industry knowledge. This engagement is pivotal in fostering a collaborative environment and sparking innovation within our teams. Internship Programs Our internship programs offer a robust introduction to the world of public safety solutions and communications technology. Interns at Motorola Solutions gain hands-on experience, working alongside seasoned professionals and participating in projects that make real-world impacts. Stay Connected Join the Motorola Solutions career community to stay updated on new job openings, company news, and industry developments. Tailor your job search with our career tools and get tips on crafting the perfect resume and acing your interview. Search Motorola Solutions Jobs Ready to start your journey with Motorola Solutions? Search open positions that match your skills and interests. We are looking for individuals who are driven, creative, and ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Motorola Solutions.
Learn more about Motorola Solutions
Size
18,700 employees
Market Cap
$42.7 billion
Industry
Net Income
$949 million
Founded
1928
5 Year Trend
+6.2%
Revenue
$7.4 billion
NASDAQ

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