Marketing & Creative Operations Manager (Omni-Channel / GTM)
Summary:
We are seeking a senior Marketing & Creative Operations Manager to own the planning, execution, and operational oversight of all marketing campaigns and product launches. This role ensures performance, ecommerce, and brand initiatives are delivered on time, on budget, and with creative excellence. You will manage deadlines, streamline workflows, enforce creative processes, and maintain leadership visibility across all initiatives.
Key Responsibilities:
- Maintain and enforce the full marketing & GTM calendar, including campaigns, product launches, seasonal initiatives, and omnichannel activations.
- Drive accountability for all marketing and creative deadlines, including ads, banners, emails, social content, influencer activations, and campaign assets.
- Oversee creative operations: manage workflow systems, enforce briefs and rules, and ensure designers and creative teams follow processes consistently.
- Set up and maintain Hindsight (or equivalent) calendar to track projects, deadlines, and approvals across all teams.
- Develop, implement, and maintain SOPs and repeatable workflows for marketing, creative production, and campaign launches.
- Track creative production and performance reporting, ensuring assets meet quality standards and align with strategic objectives.
- Organize and manage creative tools and platforms to streamline processes, improve collaboration, and reduce bottlenecks.
- Coordinate cross-functional teams (marketing, ecommerce, brand, design, creative) to remove blockers and ensure seamless execution.
- Manage budget tracking and forecast approvals for marketing initiatives, ensuring alignment with leadership before launch.
- Proactively identify risks, propose solutions, and escalate only when necessary to keep projects on track.
PLATFORM EXPERIENCE: canva, asana, excel, notion
Skills & Qualifications:
- 3-5+ years in marketing operations, creative project management, or GTM coordination.
- Proven ability to enforce deadlines and hold teams accountable without micromanaging.
- Experience managing multi-channel campaigns (performance, ecommerce, brand).
- Strong organizational skills, with exceptional attention to detail.
- Experience developing SOPs, managing creative tools, and streamlining workflows.
- Excellent communication, follow-up, and stakeholder management skills.
- Familiarity with project management and creative workflow tools (Asana, Monday, Jira, Airtable, Hindsight, or similar).
- Comfortable implementing processes and ensuring adherence across creative and marketing teams.
Why this role exists:
You shouldn't have to chase deadlines, untangle workflow chaos, or manage creative handoffs. This person ensures marketing campaigns and product launches run smoothly, creative assets are delivered on time, and leadership has full visibility-while keeping teams organized, processes enforced, and workflows optimized.
