Job Description:The Marketing Content Operations Specialist is responsible for developing, executing, and optimizing digital marketing campaigns that educate, drive brand awareness, and engage audiences. This role reports to the Senior Manager, Marketing Operations and involves building content for multi-channel digital initiatives-including web, email, search, and social-and using data-driven insights to improve performance. The ideal candidate combines strategic thinking, analytical rigor, and hands-on execution.
Key Responsibilities:Digital Strategy & Campaign Execution- Develop and execute digital marketing strategies aligned with organizational and business objectives
- Optimize campaigns across the website, email, search, and social channels
- Support integrated campaigns and product launches with targeted content assets
Content & Digital Experience- Maintain marketing calendar and contribute to digital content strategy for landing pages, email campaigns, events, blogs, webinars and other promotional assets
- Partner with UX and product teams to improve customer journeys, reduce friction, and strengthen conversion paths across digital touchpoints
- Develop external-facing and sales enablement resources, including presentations, sell sheets, case studies, newsletters, and other supporting materials
Analytics, Insights & Optimization- Analyze campaign performance, track KPIs, report results, and recommend optimizations
- Combine data from web, email, paid media, and CRM platforms into customer insights that inform segmentation, targeting, and journey optimization
- Stay current on digital marketing trends, tools, privacy and accessibility standards, and platform updates
Cross-Functional Collaboration & Education- Collaborate with communications, product, UX, sales, state regulatory, government affairs, vendors, and other partners to ensure consistent messaging and execution
- Create industry-specific educational content that translates regulatory changes into clear adoption guidance and value for audiences
Minimum Education and Experience:- Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience
- 5+ years of digital marketing experience, preferably in insurance or another regulated industry
- Experience managing multi-channel campaigns across web, email, search, social, CMS, CRM, and digital advertising platforms
- Hands-on experience with marketing analytics, reporting, tag management, and tools such as Canva, Contentstack, HubSpot, Salesforce, Tealium iQ, and Google Analytics
- Experience supporting product launches, stakeholder communications, customer readiness, and data-driven optimization recommendations
Preferred Experience: - Knowledge of SEO best practices, digital optimization, and performance reporting
- Advanced Microsoft skills
- Strong collaboration, adaptability, and attention to detail
Skills and Competencies:- Strong written, verbal, analytical, and project management skills, with the ability to translate complex information into effective educational content
- Ability to manage multiple priorities and collaborate effectively across cross-functional teams
Travel: Must be willing to travel occasionally for team meetings and in-person organizational events.
Compensation:Offer range of $105,000-$125,000, commensurate with experience and education.
Sponsorship: Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Why Work at NIPR?- Remote work schedule
- 37.5-hour work week
- Tuition reimbursement
- Referral bonuses
- Choice of insurance plans
- Vacation buy-back
- Adoption assistance
- Parental leave
- Employee recognition programs
- Days off for community service
- Student loan repayment program
Interested in learning more about the amazing benefits NIPR offers? Please visit NIPR Jobs for more information.
