Sherwin-Williams

Marketing Communications Manager

Sherwin-Williams • $80K — $100K *
Minneapolis, MN 55407In-Person
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • College Degree or equivalent required
  • 5+ years of B2B segment marketing or communications experience
  • Preferred: Bachelor's or Master's in business/marketing
  • Preferred: 5 years of management experience in industrial coatings marketing
  • Proven track record in strategic marketing and communications.

Responsibilities

  • Lead marketing communication team for General Industrial division
  • Develop and implement strategic communication plans to support growth
  • Enhance product marketing through digital and traditional channels
  • Create metrics for evaluating communication strategies
  • Establish strategies for social media engagement and content development
  • Manage participation in industry trade shows and annual sales meetings
  • Supervise and mentor 3 Marketing Specialists for continuous improvement.

Benefits

  • Comprehensive health care options
  • Retirement savings plans
  • Well-being programs for employees and families
  • Resources to help manage daily commute
  • Access to world-class benefits through Sherwin-Williams.
Full Job Description
Job Description

This position is accountable for leading the marketing communication team for the General Industrial division in North America, creating and executing strategic communication plans in support of identified segments, products and regions. The work of this role will ultimately drive profitable growth, market share, consumer awareness and brand equity. In addition, this position is responsible for communicating our competitive product & segment strategy.

Responsibilities

Key Responsibilities Include:
  • Collaborate and strategize with segment leadership to create and execute marketing communication plans in support of growth and business objectives
  • Partner with Product Leadership to enhance and elevate product marketing through traditional and digital channels
  • Develop external communications by working with the Product Managers, Marketing Directors, Web team, and Agency partners to develop communications strategies, determine tactics, establish content, define metrics for success, evaluate results and provide recommendations for the future. Communications vehicles include:
  • Marketing Automation -campaigns targeted to customers, active prospects, and potential leads
  • PR initiatives, Websites, Social Media, and Printed Collateral
  • Develop digital marketing strategies to support the identification, nurturing, and activation of sales leads- accelerating progress through the sales funnel
  • Establish and direct strategies for social media engagement- including content development, paid campaigns, and monitoring key metrics
  • Partner with UX Team and segment leadership to develop customer journey maps for identified customer groups
  • Lead activities supporting annual National Sales Meeting- including meeting structure, content development and in person & virtual session logistics
  • Responsible for the development and implementation of all industry trade shows through partnership with segment leadership
  • Develop brand strategies for key product lines & manage brand registration/renewal process for active product lines
  • Lead NA communications team is supporting business needs as identified in communications planning process
  • Supervision and development of 3 Marketing Specialists, to include: cross training skills, developing back-up options for covering responsibilities as needed, prioritization of responsibilities, continuous process improvements in all aspects of Marketing Communications


Competencies & Skills:
  • Strong Verbal and Written Communication
  • Strategic Mindset and ability to prioritize requests
  • Ability to navigate a matrixed organization
  • Working Knowledge of Key Marketing Tools
  • Problem Solving & Critical Thinking
  • Initiative & Persistence


Qualifications

Minimum Requirements:
  • Must have a College Degree or equivalent
  • Must have five (5) years of B2B segment marketing or communications experience


Preferred Requirements:
  • Have a Bachelor's and/or Master's Degree in a business or marketing field
  • Have five (5) years of management in Industrial coatings segment marketing or management


At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute-it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on "Candidates" to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.

Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

About Sherwin-Williams

The Sherwin-Williams Company engages in the development, manufacture, distribution, and sale of paints, coatings, and related products to professional, industrial, commercial, and retail customers in North and South America, Europe, and Asia. It operates in three segments: Paint Stores, Consumer, and Global. The Paint Stores segment sells paint, coatings, and related products to end-use customers. This segment markets and sells Sherwin-Williams branded architectural paints and coatings, industrial and marine products, and original equipment manufacturer product finishes and related items.

Sherwin-Williams Careers

Join the vibrant team at Sherwin-Williams, a leader in the paint and coatings industry, and contribute to a legacy of innovation and leadership. As a company committed to growth and excellence, Sherwin-Williams offers unparalleled job opportunities for professionals eager to advance their careers in a dynamic and supportive environment. Work You’ll Do At Sherwin-Williams, we empower our team to bring their creativity and expertise to various roles, driving transformative results across the business landscape. Our commitment to professional growth and diversity training ensures that every team member can thrive. Lead in a Culture of Innovation Sherwin-Williams stands at the forefront of the coatings industry, blending tradition with advanced technology. Our culture is built on a foundation of innovation, leadership, and a relentless pursuit of excellence. Join us and lead the way in developing new solutions that impact markets globally. Engage with a Global Team Collaborate with over 60,000 dedicated professionals worldwide who are as passionate about materials science as they are about creating beautiful and durable finishes. At Sherwin-Williams, you’ll work alongside industry experts and leaders who are pioneering new paths in the coatings sector. Sherwin-Williams Careers and Employment Opportunities We are continuously expanding our team and looking for talented individuals who are ready to paint the world with us. From research and development to marketing and sales, the career paths at Sherwin-Williams are as diverse as our product lines. Do Innovative Work Engage in projects that challenge the status quo and contribute to sustainability and efficiency in the industry. Our team at Sherwin-Williams harnesses the power of cutting-edge technology and collective expertise to lead the market in innovation and quality. Be Part of a Great Team Sherwin-Williams is not just a workplace. It is a community where you can build lasting relationships through professional networking and collaborative team efforts. Our inclusive environment supports diversity and is designed to help you reach your full potential. Future-Proof Your Career With a wide array of benefits, continuous training programs, and a focus on internal growth and promotions, Sherwin-Williams is committed to helping you shape a long and successful career. Whether you are looking for a full-time position, an internship, or leadership roles, the opportunities are vast. Explore Job Opportunities and Internships Start your professional journey with Sherwin-Williams by exploring various employment and internship opportunities that match your skills and interests. We are hiring creative, curious, and motivated individuals ready to make a significant impact. Stay Connected Join Our Team Search open positions, submit your resume, and prepare for your interview with us. At Sherwin-Williams, we look for individuals who are solution-driven and ready to contribute to our culture of innovation and excellence. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Sherwin-Williams. Join Sherwin-Williams today and be part of a company that values innovation, leadership, and a diverse and inclusive workplace. Your future starts here!
Learn more about Sherwin-Williams
Size
61,626 employees
Market Cap
$61.6 billion
Industry
Food & Beverages
Net Income
$2 billion
Founded
1866
5 Year Trend
+11%
Revenue
$18.3 billion
NASDAQ
SHW
* Ladders Estimates

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