Position Summary- Lead the development and execution of marketing tactics and integrated advertising campaigns
- Analyze customer needs to define messaging architecture and competitive positioning
- Plan and manage project scope, resources, timelines, and creative development processes
- Develop, implement, and evaluate interactive advertising and e-commerce programs
- Oversee campaign performance, analyze results, and optimize effectiveness
- Manage web-based advertising scheduling and execution as needed
- Design and conduct market research, campaign modeling, and vertical market strategies
- Implement and drive channel marketing programs, including partner engagement initiatives
- Define, maintain, and grow VAR (Value-Added Reseller) programs, agreements, and partnerships
- Lead VAR recruitment and support through marketing, training, and joint business initiatives
- Plan and execute market research strategies to increase sales growth and market share
- Develop and implement strategic marketing policies, objectives, and go-to-market plans
- Monitor market trends and adjust strategies to remain competitive
- Build and maintain relationships with product partners, vendors, and third parties
- Execute strategic customer acquisition programs, including direct marketing initiatives
- Develop and manage direct mail campaigns, customer profiling, and list strategy/analysis
- Create marketing strategies for new and existing products and services
- Research emerging trends and technologies to align with customer needs
- Partner with sales teams to ensure availability of effective collateral and marketing materials
What You Bring to the Role- Experienced individual contributor with the ability to work independently with minimal supervision
- Proven ability to manage complex projects and processes end-to-end
- Strong problem-solving skills to address complex business and technical challenges
- Demonstrated ability to influence stakeholders on policies, practices, and procedures
- Track record of leading impactful programs and driving business initiatives with creativity and innovation
- Experience mentoring or guiding junior team members
- Acts as a subject matter expert, providing leadership through deep functional knowledge
- Ability to prioritize work effectively based on high-level direction
- Strong customer focus with the ability to build and maintain long-term relationships
Qualifications- Bachelor's degree (or equivalent combination of education and relevant experience)
- Minimum 5 years of functional experience, including at least 3 years in a specialized role
- Demonstrated ability to make significant contributions to processes, systems, and outcomes
#LI-AH1
The typical base pay range for this role across the U.S. is USD $78,000.00 - $124,800.00 per year.
The ranges above reflect the potential annual base pay across the U.S. for all roles; the applicable base pay range will depend on the candidate's primary work location, pay grade, and variable compensation plan. Individual base pay within each range depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time of hire. New hires starting base pay generally falls in the bottom half (between the minimum and midpoint) of a pay range.
At Ingram Micro certain roles are eligible for additional rewards, including merit increases, annual bonus or sales incentives and long-term incentives. These awards are allocated based on position level and individual performance. U.S.-based employees have access to healthcare benefits, paid time off, parental leave, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, and wellbeing benefits, among others.
This is not a complete listing of the job duties. It's a representation of the things you will be doing, and you may not perform all these duties.
