General DescriptionThe Marketing Campaign Manager is responsible for planning, executing, and optimizing promotional campaigns that support the growth of the company's crop protection portfolio. This role works cross-functionally with sales, technology, regulatory, and external partners to deliver compliant, effective marketing campaigns that drive awareness, consideration and revenue across targeted distributors, retailer and grower segments.
Key Responsibilities- Develop and manage integrated promotional campaigns for crop protection within Salesforce and across multiple channels (field promotions, public relations, digital and print advertising, and events).
- Partner closely with field teams to align campaigns with regional priorities, seasonal crop cycles, and customer needs.
- Collaborate with product development and segment managers to translate technical product benefits and portfolio segmentation into clear, compelling, and compliant marketing messages.
- Manage campaign timelines, budgets, and deliverables to ensure on-time and on-budget execution.
- Coordinate with regulatory and legal teams to ensure all promotional materials uphold compliance standards.
- Work with external agencies, vendors, and printers to execute campaign assets and trafficking
- Analyze campaign performance metrics (ROI, engagement, sales lift) and provide actionable insights for continuous improvement.
- Support trade shows, field days, and related meetings as part of broader promotional initiatives.
- Maintain accurate records of promotional activities and impact.
Education & Experience- Bachelor's Degree in Marketing, Agribusiness, Agriculture, or a closely related field.
- 4-7 years of experience in marketing, campaign management, or commercial roles, preferably within agriculture, crop protection, or related sciences.
- Familiarity with regulatory requirements for agricultural chemical marketing and experience working with distributors, retailers, or sales organizations in agriculture.
- Demonstrated experience with strategic thinking and creative problem-solving
- Deep knowledge of CRM, marketing automation, analytics and similar tools within Salesforce.
- Adaptability in a fast-paced, regulated environment without sacrificing data-driven decision-making abilities
Additional Qualification- Proficiency with Salesforce campaign creation and management
- Excellent track record of collaboration, written and spoken communication skills, and attention to detail
- Strong understanding of agricultural markets, grower decision-making, and seasonal demand cycles.
- Experience managing multi-channel marketing campaigns and budgets, including demonstrated project manage acumen.
- Analytical mindset with the ability to analyze data and measure campaign effectiveness.
- Willingness to travel for field activities, meetings and trade events.
Physical Demands and Work Environment (Office)The physical demands and work environment characteristics described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Physical Demands include constant sitting, walking, standing, simple grasping and fine manipulation with hands; frequent bending at the neck and waist; and occasional squatting, climbing, kneeling, crawling, twisting at the neck and waist, power grasping, pushing, and pulling with hands, reaching above shoulder level, lifting and carrying up to 25 lbs.
- Work Environment includes exposure to or working in or around equipment and machinery, including a computer keyboard and mouse.
- It may require occasional travel.
- Frequency Definitions: Constant = Over 40% / Frequent = Up to 40% / Occasional = Up to 10%
What We Offer We recognize that compensation and benefits play a crucial role in your career decisions. That's why we're dedicated to equitable pay practices and transparency in how we reward our employees.
Base Salary: The estimated annual base salary for this position ranges from:
$100,000 to $135,000. Individual pay is based upon location, skills, experience, and other relevant factors.
Incentives: All full-time employees are eligible for an incentive program or profit-sharing program in addition to their base salary.
Benefits:
- High-quality healthcare coverage starting on day one, with options for medical (HSA/HRA), vision, and dental plans
- 5% company contribution to your 401(k), plus a quarterly discretionary bonus
- Immediate 100% vesting of all retirement contributions
- Financial assistance programs to support your goals
- Life and disability insurance for added security
- Generous paid time off, including vacation, holidays, and volunteer days
- Flexible work arrangements available
