Carters, Inc

Marketing Campaign Enablement Manager

Carters, Inc • $85K — $110K *
Atlanta, GA 30349In-Person
Retail & Consumer Goods
5 - 7 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 5+ years in campaign operations, marketing operations, or CRM execution
  • Hands-on experience with enterprise ESPs, preferably Attentive
  • Proven ability in managing campaign build, QA, and deployment
  • Deep understanding of email, SMS, push notifications, and in-app messaging
  • Experience in developing and managing junior team members
  • Strong attention to detail with ability to juggle multiple projects
  • Capable of simplifying technical concepts for non-tech audiences
  • Excellent stakeholder management and communication skills

Responsibilities

  • Own complete execution of customer communications across various channels
  • Lead and manage campaign development specialists for builds and deployment
  • Ensure precise and timely campaign execution across platforms
  • Establish and enforce QA standards for targeting and data inputs
  • Act as final checkpoint for campaign readiness before launch
  • Define and implement standardized processes and deployment workflows
  • Identify and implement improvements for quicker market readiness
  • Translate marketing strategies into actionable campaign requirements
  • Own and manage MarTech platforms for customer communications
  • Collaborate with IT and Data teams for efficient integrations and data management

Benefits

  • Comprehensive health, dental, and vision insurance
  • 401(k) plan with employer match
  • Generous paid time off and holiday policies
  • Flexible work schedule or remote work options
  • Professional development opportunities and training reimbursement
Full Job Description
The Manager, Marketing Campaign Enablement will lead the team responsible for building QA, and deploy all owned-channel campaigns across email, SMS, push, and in-app. This role owns the execution engine behind Customer Communications-ensuring campaigns launch accurately, on time, and at scale.

This leader will sit at the center of Marketing, IT, and Data-driving execution excellence while partnering closely with technical teams on more complex platform and integration work.
Campaign Operations & Execution Leadership (50%):
  • Own end-to-end execution of all customer communications across owned channels (email, SMS, push, in-app)
  • Lead and manage a team of campaign development Specialists responsible for campaign builds, QA, and deployment
  • Ensure campaigns are executed with precision, speed, and consistency across platforms (e.g., Attentive and related tools)
  • Establish and enforce QA standards across targeting, personalization, links, creative, and data inputs
  • Act as the final checkpoint for campaign readiness and release
Process, Enablement & Scaling (30%):
  • Define and implement standardized build processes, QA frameworks, and deployment workflows
  • Identify opportunities to improve speed-to-market and reduce execution risk
  • Create reusable templates, modular build approaches, and documentation to scale execution efficiently
  • Enable Campaign and Lifecycle teams by translating strategy into executable campaign requirements
  • Drive operational discipline across intake, prioritization, and release management
Platform Ownership & Product Management (20%):
  • Own the MarTech platforms that support customer communications ensuring stability, scalability and performance
  • Manage the product roadmap, prioritizing enhancements, optimizations, and technical improvements based on business needs and execution impact
  • Translate marketing requirements into clear technical specifications and oversee delivery of enhancements
  • Continuously evaluate platform health, reliability, and performance, proactively identifying opportunities for improvement
  • Partner closely with Customer Communications to translate campaign and lifecycle needs into scalable, repeatable platform capabilities
  • Work in tight collaboration with IT and Data teams to manage integrations, data flows, identity resolution, and platform dependencies
  • Act as a key liaison with external technology vendors, driving accountability, roadmap alignment, and issue resolution
  • Help establish and reinforce best practices for platform usage, documentation, and operational governance
We'd Love to hear from you if:

Must have:
  • 5+ years of experience in campaign operations, marketing operations, or CRM execution roles
  • Hands-on experience executing campaigns in enterprise ESPs (Attentive strongly preferred)
  • Demonstrated experience managing campaign build, QA, and deployment processes at scale
  • Strong understanding of owned channels: email, SMS, push notifications, and in-app messaging
  • Experience managing and developing junior team members
  • Exceptional attention to detail and operational rigor, and the ability to manage multiple workstreams simultaneously
  • Ability to translate complex technical concepts into clear, actionable guidance for non-technical partners
  • Strong communication and stakeholder management skills, with confidence operating in cross-functional forums
  • Experience working closely with IT or Martech teams on platform enhancements
  • Familiarity with data flows, segmentation logic, and customer data platforms
  • Retail or eCommerce experience preferred

About Carters, Inc

Carter's, Inc. operates as a children's apparel and accessories company in the United States and internationally. The company operates through three segments: U.S. Retail, U.S. Wholesale, and International. Its Carter's brand products include baby products, such as bodysuits, pants, dresses, knit sets, blankets, layette essentials, bibs, booties, sleep and play products, rompers, and jumpers; play clothes comprising knit and woven cotton apparel; sleepwear products consisting of pajamas in cotton, fleece, and ploy-jersey; and other products, including bedding, outerwear, swimwear, footwear, socks, diaper bags, gift sets, toys, and hair accessories. The company also provides products under the OshKosh brand name, which comprise play clothes in denim, fleece, and other fabrics for sizes newborn to 14. It sells its products through company-operated stores, department stores, and online, as well as through other retail outlets, such as specialty stores, national chains, and mass merchants. As of January 2, 2021, the company operated approximately 800 Carter's retail stores, 100 OshKosh retail stores, and its products were available in approximately 18,000 department stores and other retail outlets in the United States, Canada, and internationally. Carter's, Inc. was founded in 1865 and is headquartered in Atlanta, Georgia.
Learn more about Carters, Inc
Size
15,900 employees
Market Cap
$2.8 billion
Industry
Retail & Consumer Goods
Net Income
$109.7 million
Founded
1865
5 Year Trend
+1.7%
Revenue
$3 billion
NASDAQ
CRI
* Ladders Estimates

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