Qualifications
Responsibilities
Benefits
This job is critical in advancing customer engagement, personalization, and revenue growth for the Michigan Lottery’s iLottery program. Our culture thrives on innovation, collaboration, and excellence, impacting millions of lives daily. As part of our dynamic team, you’ll interpret business targets into scalable, data-driven customer journeys across several channels, ensuring effective rollout and optimization. If you have the ambition and readiness to direct world-class marketing automation programs, this opportunity is for you!
Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program.
Act as the primary point of accountability for lifecycle automation performance and scalability.
Partner with marketing and business leaders to define lifecycle priorities and automation opportunities.
Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
Leverage predictive modeling and advanced personalization features to drive engagement and retention.
Configure and manage complex triggers, segmentation logic, and multi-step customer journeys.
Complete promotional and bonus campaigns within automation workflows.
Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization.
Identify and resolve automation risks and technical limitations.
Enforce QA, testing, and launch standards for all automated campaigns.
Build and complete A/B and multivariate tests to continuously improve performance.
Monitor and report on important metrics, translating results into actionable insights.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles.
Proven hands-on experience with Bloomreach Engagement or a similar platform.
Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation.
Demonstrated experience owning lifecycle or CRM performance metrics.
Proficiency with Bloomreach features such as weblayers and in-app messaging.
Experience with Jinja or similar templating logic for dynamic personalization.
Strong analytical skills to synthesize data into insights and recommendations.
Excellent communication and collaboration skills.
Highly organized and diligent, with the ability to manage multiple high-impact initiatives.
Self-directed and proactive, growing in a hybrid, cross-functional team structure.
Travel Expectations
NonePay Range
$84,000 - $156,000 per yearOur goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.
This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at .
Additional Information
This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities.
Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat’s gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment.
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
About Aristocrat Leisure Limited
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