Overview

The Marketing Analytics Manager serves as the lead analytics partner for the Marketing organization, driving data-informed decision-making across demand generation, brand, product marketing, and customer engagement initiatives. This role owns marketing performance measurement, executive reporting, budgeting analysis, forecasting, and strategic insights that guide investment decisions and business growth

As the primary analytics leader within Marketing, this individual manages one direct report responsible for lead routing, marketing operations support, and process execution. The Marketing Analytics Manager works closely with Marketing leadership, Sales, Finance, Operations, and Executive stakeholders to ensure alignment on performance measurement, forecasting, and strategic priorities.

Success in this role requires a strong blend of analytical expertise, business acumen, executive communication skills, AI literacy, and the ability to influence decisions across all levels of the organization.

This is a full-time, remote role with a salary range of $95,900 - $137,200, bonus eligible.

Responsibilities

Marketing Analytics & Insights

• Serve as the lead analyst and strategic advisor for the Marketing organization.
• Develop and maintain performance measurement frameworks, KPIs, dashboards, and reporting processes.
• Analyze marketing program effectiveness, campaign performance, funnel conversion metrics, customer acquisition trends, and ROI.
• Translate complex data into actionable recommendations that improve marketing effectiveness and business outcomes.
• Identify opportunities for optimization through data analysis, experimentation, and performance benchmarking.
• Develop predictive analyses and forecasting models to support strategic planning and investment decisions.

Executive Reporting & Board Communications

• Own the creation and delivery of monthly, quarterly, and annual marketing performance reporting.
• Develop executive-level presentations and board materials that clearly communicate marketing impact, business results, and strategic recommendations.
• Present findings and performance updates to senior leadership, executive stakeholders, and board-level audiences.
• Ensure consistency, accuracy, and alignment of marketing metrics used across the organization.
• Provide clear, compelling data storytelling that connects marketing performance to business outcomes.

Budgeting, Forecasting & Financial Analysis

• Partner with Marketing and Finance leadership to manage marketing budgets and investment planning.
• Support annual planning, forecasting, and ongoing budget tracking processes.
• Evaluate marketing spend efficiency and provide recommendations for resource allocation.
• Develop financial models and performance projections to support strategic decision-making.
• Monitor performance against plan and proactively identify risks and opportunities.

AI & Advanced Analytics

• Leverage AI-powered analytics and productivity tools to improve reporting efficiency, forecasting accuracy, and insight generation.
• Identify and implement opportunities to automate reporting, analysis, and operational workflows using AI and emerging technologies.
• Partner with Marketing, Operations, IT, and Data teams to evaluate and adopt AI solutions that enhance campaign effectiveness, lead management, and customer engagement.
• Apply AI-enabled tools to accelerate analysis, uncover trends, and generate actionable recommendations while ensuring data accuracy and business relevance.
• Establish best practices for responsible AI usage, data governance, and validation of AI-generated insights.
• Stay current on advancements in AI, machine learning, predictive analytics, and marketing technology to drive continuous improvement and innovation.

Cross-Functional Partnership

• Collaborate closely with Sales, Revenue Operations, Finance, Product, Customer Success, and Executive Leadership teams.
• Align reporting methodologies, funnel definitions, attribution models, and business metrics across functions.
• Support strategic initiatives requiring cross-functional analysis, performance measurement, and executive visibility.
• Act as a trusted advisor who can effectively communicate insights to both technical and non-technical audiences.
• Build strong partnerships that drive organizational alignment and data-informed decision-making.

Team Leadership

• Manage and develop one direct report responsible for lead routing, marketing operations support, and process administration.
• Establish priorities, provide coaching, and ensure operational excellence within the marketing analytics function.
• Foster a culture of accountability, innovation, and data-driven decision-making.
• Identify opportunities to improve team processes through automation and technology adoption.
• Other duties as assigned.

Key Areas of Accountability

• Strategic Thinking
• Data Storytelling
• Forecasting & Budget Management
• Cross-Functional Collaboration
• Leadership & Coaching
• Communication & Influence
• Business Partnership
• AI Literacy & Adoption
• Process Automation
• Data Governance
• Technology Evaluation & Implementation
• Change Management
• Continuous Improvement

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, Finance, or a related field.
• 5+ years of experience in marketing analytics, business analytics, revenue operations, finance, or a related analytical role.
• Experience owning executive-level reporting and presenting insights to senior leadership.
• Demonstrated experience developing board-level presentations and executive communications.
• Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
• Advanced proficiency in Excel and business intelligence/reporting tools (e.g., Tableau, Power BI, Looker, or similar).
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Eloqua).
• Experience managing budgets, forecasts, and performance measurement frameworks.
• Demonstrated ability to manage multiple priorities and work effectively across cross-functional teams.
• Experience using AI-powered productivity, analytics, or business intelligence tools to improve decision-making and operational efficiency.
• Excellent written, verbal, presentation, and data storytelling skills.
• Executive Presence
• Financial Acumen
• Marketing Analytics
• Predictive Analytics

Preferred

• Experience managing direct reports or leading high-impact cross-functional initiatives.
• Knowledge of B2B marketing measurement, lead management, attribution, and funnel analytics.
• Experience supporting SaaS, technology, or high-growth organizations.
• Familiarity with predictive analytics, machine learning concepts, and advanced marketing measurement methodologies.
• Experience implementing process automation and AI-enabled business solutions.

Why This Role Matters

This position serves as the analytical backbone of the Marketing organization, providing the insights, reporting, forecasting, and strategic guidance that enable leadership to make informed decisions and maximize marketing impact. The Marketing Analytics Manager plays a critical role in connecting marketing investments to business outcomes, shaping organizational strategy, driving operational excellence, and helping the company leverage AI and emerging technologies to improve performance and scalability.

Core Competencies

The successful candidate will demonstrate strength in the following competencies as well as foundational competencies which can be found here:

• Drive & Follow Through - Takes initiative and turns ideas into action.
• Adaptability in Uncertainty - Adjusts quickly and performs through change.
• Customer-Centered Mindset - Puts customer needs at the center of decisions.
• Judgment & Problem Solving - Makes sound decisions and solves problems effectively.
• Role-Specific Expertise - Applies strong functional expertise to deliver results.
• Results Accountability - Owns outcomes and delivers on commitments.
• Work Prioritization & Execution - Focuses on priorities and delivers on time.

This job description is not an exclusive or exhaustive list of all job functions that a workforce member in this position may be asked to perform. Duties and responsibilities can be changed, expanded, reduced, or delegated by management to meet the business needs of the company.

The compensation offered to the successful candidate will be based on a variety of factors, including but not limited to, the candidate's work experience, education and licenses, work-related training, key skills, the core duties of the role and its associated responsibilities, additional benefits offered, and the location where the work will be performed. All Fulltime (30+ hours) employees are eligible for PTO, Sick, and Parental Leave; Medical, Dental, and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program; Pet Insurance. This is a full-time, remote role with a salary range of $95,900 - $137,200, bonus eligible.