Job Duties:

• Own the Development and refinement of multi-touch attribution (MTA) and marketing mix modeling (MMM) approaches to measure ROI across paid media, organic, and other channels.
• Leverage experimentation frameworks such as A/B testing and incrementally studies to optimize campaign effectiveness.
• Build and implement intuitive dashboards that reveal trends and patterns, enabling stakeholders to quickly understand and act on data.
• Develop data-driven marketing KPIs, including customer acquisition cost (CAC), lifetime value (LTV), and campaign ROI, to assess the efficiency of marketing spend and channel performance. Coordinate data requirements and business processes across teams to ensure alignment with company objectives.
• Act as a strategic thought partner and mentor, sharing best practices and guiding junior analysts in analytical rigor and business context.

Minimum Requirements:

Master's degree, or foreign equivalent, in Marketing, Applied Analytics, or Mathematics plus five years of experience in the job offered or in any occupation in related field.

Special Skill Requirements:

• (1) Data Analytics & Reporting; (2) SQL; (3) Data Visualization; (4) Marketing Research & Analysis; (5) A/B Testing & Experimentation Frameworks; (6) Multi-Touch
  and Marketing Mix Modeling; (7) ETL and Data Pipeline Development; (8) Cloud Data Warehousing (Snowflake); (9) NoSQL Databases (DynamoDB); (10) Statistical Analysis; (11)
  Machine Learning Fundamentals.
• Any suitable combination of education, training and experience is acceptable.

Benefits and Perks

Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness.

We believe working alongside each other in person is the best way to build a great product and foster a strong company culture. Our expectation is that employees are in the office five days a week, allowing for optimal collaboration, inclusivity, and productivity. At the same time, we understand that life happens and recognize the importance of flexibility. We are committed to supporting our employees when circumstances arise that require remote work or adjusted schedules. Our goal is to ensure everyone can effectively balance personal and professional responsibilities while maintaining our collaborative and productive environment.

Here are some highlights of our benefits and perks offerings, feel free to ask your recruiting partner for more details on our comprehensive offering for employees.

• 100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
• Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
• 401(k) with a 3.5% match and immediate vesting
• Meal program available for both lunch and dinner
• Pre-tax benefits, including a $1,000 HSA match
• Life and accidental insurance
• Flexible PTO

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience. Base salary is just one part of your total compensation and rewards package at Credit Genie. You may also be eligible to participate in the bonus and equity programs. You will also have access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan with company match, short & long term disability insurance, life insurance, and flexible PTO along with many other benefits and perks.