Marketing Analytics Analyst, Sr.

SCAN Group

$80K — $138K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Business, Data Strategy, Statistics, or related field (Master's preferred).
  • 5+ years in marketing analytics or a related role.
  • Expertise in MS Excel, data visualization tools (e.g., Tableau, Power BI), and marketing platforms (Google Analytics, HubSpot).
  • Strong understanding of digital media and direct-to-consumer marketing.
  • Experience with SEO, SEM, Display Ads, Video Ads, and various Social Media Ads.

Responsibilities

  • Create and validate data strategy for marketing acquisition, focusing on budget and performance.
  • Ensure compliance with privacy regulations and data integrity.
  • Lead development of dashboards and reports to track marketing performance.
  • Analyze and interpret marketing data from CRM and digital platforms.
  • Collaborate with cross-functional teams to align analytics with business objectives.
  • Provide actionable insights to improve marketing strategies and customer engagement.

Benefits

  • Work Mode - Remote
  • Annual employee bonus program
  • Robust Wellness Program
  • Generous paid-time-off (PTO)
  • Excellent 401(k) Retirement Saving Plan with employer match.
  • Tuition reimbursement
Full Job Description
The Job

You will be joining the SCAN team focused on acquisition marketing analytics and operations. This full-time position as Marketing Analytics Analyst Sr is responsible for creating marketing data strategy, setting up data structure and implementing reports to ensure the team can leverage data-driven insights related to budget, spend and performance to optimize marketing strategies, improve campaign performance, and support business growth. The successful candidate should be a power-user of MS Excel; capable of using formulas and pivots to do organize and analyze varying sets of data. They should be a proactive, detail-oriented collaborator with strong traditional and digital media understanding, capable of driving new innovations from the ground up.

You Will
  • Create, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing
  • Ensure data integrity and compliance with privacy regulations.
  • Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance
  • Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports).
  • Create and organize complex data in excel spreadsheets to enable analysis
  • Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives.
  • Provide actionable insights to improve customer acquisition, retention, and engagement.
  • Support forecasting, budgeting, and ROI analysis for marketing initiatives.
  • Ensure data integrity and compliance with privacy regulations.
  • Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise


Your Qualifications
  • Bachelor's Degree or equivalent experience required.
  • Bachelor's degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master's preferred).
  • 5+ years in marketing analytics or related role.
  • Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot).
  • Expertise in digital media and direct-to-consumer marketing or comparable experience.
  • Experience with strategic planning is preferred.
  • Should have an understanding of digital campaign performance, attribution, and optimizations
  • Should have expertise in understanding consumer conversion funnels.
  • Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required.
  • Agency background is preferred
  • Google AdWords, Analytics and Google Data Studio experience preferred
  • Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred
  • Excellent written and verbal communication skills
  • Familiarity with website analytics and reporting as it relates to digital marketing
  • Ability to work and deliver multiple projects simultaneously on tight deadlines
  • Excellent organizational and project management skills
  • Advanced MS Excel expertise (formulas, pivots, analyses)


What's in it for you?
  • Base salary range: $80,300 to $138,330 annually
  • Work Mode - Remote
  • An annual employee bonus program
  • Robust Wellness Program
  • Generous paid-time-off (PTO)
  • Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
  • Excellent 401(k) Retirement Saving Plan with employer match and contribution
  • Robust employee recognition program
  • Tuition reimbursement
  • An opportunity to become part of a team that makes a difference to our members and our community every day!


We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!

At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

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