Marketing Analyst - Proficiency in demonstrating rigor on small datasets

Talent Search PRO

$70K — $100K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 0-3 years in an analytical role with a focus on rigorous data analysis
  • Strong understanding of experimentation design and its key components
  • Proficient with marketing analytics tools and CRM systems
  • Ability to communicate data findings clearly to non-technical audiences
  • Intellectual honesty in reporting both positive and null results
  • Comfortable making recommendations amidst data uncertainty

Responsibilities

  • Build and maintain marketing measurement infrastructure and tracking systems
  • Design and execute experiments across various channels with defined parameters
  • Report marketing performance with transparent evaluation of successes and challenges
  • Analyze data from campaigns to inform budget and channel strategies
  • Support execution of marketing channels, including LinkedIn campaigns
  • Standardize metrics across marketing, sales, and leadership for unified understanding
  • Identify measurement gaps to prevent ineffective spending on channels

Benefits

  • Opportunities for professional development
  • Exposure to diverse marketing strategies and analytical tools
  • Work within a supportive team environment
  • Flexibility in work arrangements
  • Potential for career growth within the organization
Full Job Description
Salary - $70,000 - $100,000

WHAT YOU'LL OWN

Build and maintain marketing measurement infrastructure, UTM tracking, CRM source tagging, pipeline attribution, and channel reporting

Design experiments across channels with clear hypotheses, controlled setups, and honest readouts regardless of outcome

Report on marketing performance with intellectual honesty, what is working, what is not, and what we cannot yet conclude

Analyze campaign and events data to surface insights that inform budget allocation and channel prioritization

Support channel execution, such as LinkedIn campaign set up, as the operational deployment layer

Define and standardize funnel metrics so marketing, sales, and leadership are working from the same definitions

Identify gaps in our measurement before we spend more money on channels we cannot yet evaluate

WHAT WE'RE LOOKING FOR

0-3 years of experience in an analytical role, the background matters less than the rigor you bring to it

You start with the data and let it shape your conclusions, not the other way around

Strong grasp of experimentation design, you know what a clean test looks like and why sample size and control conditions matter

Comfortable working with marketing analytics tools and CRM platforms

Intellectually honest, you are as comfortable reporting a null result as a positive one

Clear communicator, you can explain what the data shows and what it does not show to a non-technical audience

Comfort with ambiguity, you can make directional recommendations when the data is thin without overstating your confidence

NICE TO HAVE

Experience in insurance, finance, or fintech

Experience with CRM platforms and marketing automation

Experience building measurement infrastructure from scratch rather than inheriting a working system

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