Job SummaryPlume is hiring a Marketing Manager to execute campaigns and content that build awareness and trust in Plume across both crypto-native and institutional audiences. You will own campaign execution across channels - content, social, community, and partner co-marketing - working closely with Product, BD, and Design to translate complex RWA tokenization concepts into compelling, credible narratives.
Key Responsibilities- Plan and execute integrated marketing campaigns across content, social, email, and community channels to drive awareness and adoption.
- Own Plume's content calendar, including blog posts, threads, newsletters, and educational content explaining RWAfi concepts to varied audiences.
- Partner with Design on campaign assets, landing pages, and launch materials for new products and partnerships.
- Coordinate co-marketing with issuer and institutional partners around new asset launches and integrations.
- Manage and grow Plume's social presence (X/Twitter, Discord, Telegram) and community engagement programs.
- Track and report on campaign performance (reach, engagement, conversion) and iterate based on data.
- Support BD and leadership with talking points, one-pagers, and materials for conferences and press.
Qualifications- 3+ years of marketing experience, ideally in crypto, fintech, or another technical/regulated industry.
- Strong writing skills; able to make complex financial and technical concepts clear and compelling.
- Experience running multi-channel campaigns and measuring performance against clear KPIs.
- Comfortable working cross-functionally with Product, BD, and Design in a fast-moving environment.
- Familiarity with crypto-native channels and community norms (X, Discord, Telegram).
Preferred Experience- Prior marketing experience at a crypto protocol, exchange, or DeFi project.
- Experience marketing to both retail crypto users and institutional/TradFi audiences simultaneously.
- Familiarity with RWA tokenization, DeFi primitives, or securities-adjacent marketing compliance considerations.
What We Offer- Competitive salary, equity/token allocation, and comprehensive benefits.
- Significant ownership over campaigns and channels from day one.
- A collaborative, remote-first team building category-defining products in RWAfi.
- Direct exposure to product launches, partnerships, and the broader crypto/TradFi ecosystem.
11. Marketing DirectorDepartment: Marketing |
Location: Remote (United States)
Job SummaryPlume is hiring a Marketing Director to lead our global marketing strategy and team as we scale adoption of tokenized RWAs among both crypto-native and institutional audiences. This is a senior, strategic role: you will set brand and go-to-market strategy, build and manage the marketing team, and act as a key external voice for Plume across press, partners, and the broader industry.
Key Responsibilities- Own Plume's overall marketing strategy, including brand positioning, messaging, and go-to-market planning across product launches and partnerships.
- Build, manage, and coach a marketing team spanning content, growth, community, and design/brand.
- Partner with the CEO and executive team to align marketing strategy with fundraising, product roadmap, and BD priorities.
- Lead Plume's press and analyst relationships; act as a primary external spokesperson alongside executive leadership.
- Oversee brand and campaign strategy for major launches, partnerships, and institutional-facing initiatives.
- Set and track marketing KPIs (awareness, community growth, campaign performance, pipeline influence) and report to leadership.
- Ensure marketing content and claims are reviewed appropriately with Legal/Compliance given securities-adjacent messaging risk.
Qualifications- 8+ years of marketing experience, including 3+ years managing a team, ideally in crypto, fintech, or another regulated/technical industry.
- Demonstrated success building brand and demand generation strategy for a fast-growing technical product.
- Strong executive presence; experience representing a company to press, analysts, and institutional partners.
- Excellent strategic thinking; able to translate company strategy into a prioritized, resourced marketing plan.
- Exceptional writing and storytelling skills, particularly around translating complex technical/financial concepts for varied audiences.
Preferred Experience- Senior marketing leadership experience at a high-growth crypto protocol, exchange, or fintech company.
- Experience marketing to institutional/TradFi audiences in addition to crypto-native users.
- Familiarity with securities-adjacent marketing compliance considerations relevant to RWA/tokenized product promotion.
- Existing relationships with crypto and fintech press/analysts.
