L'Oreal

Marketing Activation Manager - Lancôme Skincare (Montreal, Canada)

L'Oreal$80K — $95K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bilingual in English and French
  • Expertise in retail and trade activation
  • Proficient in omnichannel marketing strategies
  • Strong relationship-building skills with retailers
  • Analytical skills for budget management and ROI optimization
  • Deep understanding of skincare consumer trends

Responsibilities

  • Lead end-to-end Go-To-Market launch plans for retailers
  • Optimize digital retail content across various platforms
  • Execute targeted sampling and Gift With Purchase strategies
  • Manage the budget for Point of Purchase campaigns
  • Analyze campaign performance to track ROI

Benefits

  • Encouragement to step out of your comfort zone and take risks
  • Immediate responsibility with no idle time
  • Inclusive environment celebrating diversity across backgrounds
  • Opportunity to contribute to brands with societal and environmental missions
Full Job Description
A Day in the Life

Reporting to the Marketing Director in Montreal, you will orchestrate Lancôme's luxury skincare Go-To-Market strategy. You will drive retail excellence and align promotional plans with commercial targets.
  • GTM & Retail Execution: Lead end-to-end O+O launch plans per retailer and manage POS merchandising.
  • Omnichannel Coordination: Optimize digital retail content across e-retailer platforms.
  • Promotional Strategy: Execute precise sampling and GWP strategies to drive customer acquisition.
  • Financial Tracking: Manage the PPP budget and analyze campaign ROI.

We Are Looking For

You are a collaborative, bilingual (English/French) professional with a strategic mindset. Based on the L'Oréal Skills Library, we are looking for:
  • Retail & Trade Activation: Expertise in executing high-impact in-store and online campaigns.
  • Omnichannel Coordination: Ability to seamlessly integrate O+O consumer touchpoints.
  • Stakeholder Collaboration: Strong relationship-building skills with commercial teams and retailers.
  • Budget & ROI Optimization: Analytical skills to track and maximize PPP effectiveness.
  • Consumer-Centricity: Deep understanding of skincare consumer trends and luxury brand DNA.

What's In It For You
  • A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
  • Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
  • An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
  • A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

About L'Oreal

L'Oreal is a French personal care company that specializes in cosmetics and beauty products. The company was founded in 1909 by Eugène Schueller and is headquartered in Clichy, France. L'Oreal is the world's largest cosmetics company and operates in over 150 countries. The company's products include makeup, skincare, haircare, and fragrance products. L'Oreal is committed to sustainability and has set ambitious goals to reduce its environmental impact and improve the sustainability of its products. The company has also been recognized for its commitment to diversity and inclusion.
Learn more about L'Oreal
Size
85,412 employees
Industry
NASDAQ

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